Communication

03 Oct

Communication

Is it a trend? Don’t fake it, just make it your way

October 3, 2024
By Shirley Williams
0 comments

When Tom Sawyer ‘tricked’ his friends into whitewashing his aunt’s fence, effectively getting them to do the work...

18 Aug

Business Analysis, Communication

It takes some breakin’ moves to be on team PR

August 18, 2024
By Shirley Williams

Working in marketing communications, and for me predominantly in PR, I inevitably fulfil a role as part of a team...

26 Jun

Communication

Joining the Rorschach dots won’t build an Ikea shelf

June 26, 2024
By Shirley Williams

The Ikea Effect describes a cognitive bias where people tend to value things they've partially created more than ...

07 Apr

Communication

Push powerful content to pull attention

April 7, 2024
By Shirley Williams

Anyone younger than 30 won’t remember waiting for the 8 o’clock news, the daily or, best of all, the Sunday news...

21 Feb

Business, Communication

Holding on to the ‘thinking’ part of “Cogito, ergo sum”

February 21, 2024
By Shirley Williams

I tend to form close working relationships with my clients. They talk openly and honestly about their businesses and most of what they ...

18 Jan

Communication, Marketing Strategy

Capturing Motion and Momentum: Slow Shutter Speed and the Media Blend

January 18, 2024
By Shirley Williams

In the world of marketing, grabbing attention is an art form. We vie for eyeballs in a landscape awash with fleeting impressions and cu...

12 Dec

Communication

Avoid the TL;DR by keeping it short

December 12, 2023
By Shirley Williams

It’s difficult to let things go. Clothes you hardly wear, Kitchen gimmicks you bought at a show. Clinging to peripheral details of your...

07 Nov

Business, Communication, Entrepreneurs

Oh, The Places We’re Going!

November 7, 2023
By Shirley Williams

In his last book, “Oh, The Places You’ll Go!” Dr Seuss (Theodor Geisel,) called the most useless place The Waiting Place. It’s where ‘Y...

09 Oct

Business, Communication

Keeping it real with a good story

October 9, 2023
By Shirley Williams

Listening to my favourite local business podcast last week got me thinking about how narratives shape reality. The host and a business ...

24 Aug

Communication

Kaboom! When a comms campaign causes a mega-reaction

August 24, 2023
By Shirley Williams

The objective of a communications campaign is action. We want to influence consumers’ perceptions and ultimately their behaviour – to g...

Ready to get started?