19 Feb Business, Communication, Entrepreneurs Choose scepticism over cynicism February 19, 2025 By Shirley Williams Messages loaded with hyperbole, ‘post-truths’ and headline-grabbin... Continue reading
27 Nov Business, Communication What is your choice for WOTY 2024? November 27, 2024 By Shirley Williams Heading into the festive season, many companies take a look back at the year that’s past and ahead to plan for th... Continue reading
29 Oct Communication What makes a song a noise and how do you sound? October 29, 2024 By Shirley Williams Sitting in my office in KwaZulu-Natal at this time of the year, sometimes it is difficult to stay focused. The in... Continue reading
03 Oct Communication Is it a trend? Don’t fake it, just make it your way October 3, 2024 By Shirley Williams 0 comments When Tom Sawyer ‘tricked’ his friends into whitewashing his aunt’s fence, effectively getting them to do the work... Continue reading
18 Aug Business Analysis, Communication It takes some breakin’ moves to be on team PR August 18, 2024 By Shirley Williams Working in marketing communications, and for me predominantly in PR, I inevitably fulfil a role as part of a team... Continue reading
26 Jun Communication Joining the Rorschach dots won’t build an Ikea shelf June 26, 2024 By Shirley Williams The Ikea Effect describes a cognitive bias where people tend to value things they've partially created more than ... Continue reading
07 Apr Communication Push powerful content to pull attention April 7, 2024 By Shirley Williams Anyone younger than 30 won’t remember waiting for the 8 o’clock news, the daily or, best of all, the Sunday news... Continue reading
21 Feb Business, Communication Holding on to the ‘thinking’ part of “Cogito, ergo sum” February 21, 2024 By Shirley Williams I tend to form close working relationships with my clients. They talk openly and honestly about their businesses and most of what they ... Continue reading
18 Jan Communication, Marketing Strategy Capturing Motion and Momentum: Slow Shutter Speed and the Media Blend January 18, 2024 By Shirley Williams In the world of marketing, grabbing attention is an art form. We vie for eyeballs in a landscape awash with fleeting impressions and cu... Continue reading
12 Dec Communication Avoid the TL;DR by keeping it short December 12, 2023 By Shirley Williams It’s difficult to let things go. Clothes you hardly wear, Kitchen gimmicks you bought at a show. Clinging to peripheral details of your... Continue reading