Tag Archives: #swc

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03 Oct

Communication

Is it a trend? Don’t fake it, just make it your way

October 3, 2024
By Shirley Williams
0 comments

When Tom Sawyer ‘tricked’ his friends into whitewashing his aunt’s fence, effectively getting them to do the work...

18 Aug

Business Analysis, Communication

It takes some breakin’ moves to be on team PR

August 18, 2024
By Shirley Williams

Working in marketing communications, and for me predominantly in PR, I inevitably fulfil a role as part of a team...

07 May

Business

(Hang) fire the creatives. We’ve got AI.

May 7, 2024
By Shirley Williams

Creativity manifests in all areas of marketing and business. Those who foresaw consumers flocking to forecourt st...

12 Dec

Communication

Avoid the TL;DR by keeping it short

December 12, 2023
By Shirley Williams

It’s difficult to let things go. Clothes you hardly wear, Kitchen gimmicks you bought at a show. Clinging to peripheral details of your...

07 Nov

Business, Communication, Entrepreneurs

Oh, The Places We’re Going!

November 7, 2023
By Shirley Williams

In his last book, “Oh, The Places You’ll Go!” Dr Seuss (Theodor Geisel,) called the most useless place The Waiting Place. It’s where ‘Y...

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