Tag Archives: #swc
19
Feb
Choose scepticism over cynicism
Messages loaded with hyperbole, ‘post-truths’ and headline-grabbing nonsense hit us every day. This makes it very tempting to adopt a c...
27
Nov
What is your choice for WOTY 2024?
Heading into the festive season, many companies take a look back at the year that’s past and ahead to plan for the upcoming year. It’s ...
29
Oct
What makes a song a noise and how do you sound?
Sitting in my office in KwaZulu-Natal at this time of the year, sometimes it is difficult to stay focused. The intrusive, not-to-be-ign...
03
Oct
Is it a trend? Don’t fake it, just make it your way
When Tom Sawyer ‘tricked’ his friends into whitewashing his aunt’s fence, effectively getting them to do the work that he was supposed ...
18
Aug
It takes some breakin’ moves to be on team PR
Working in marketing communications, and for me predominantly in PR, I inevitably fulfil a role as part of a team. Several moving part...
07
May
(Hang) fire the creatives. We’ve got AI.
Creativity manifests in all areas of marketing and business. Those who foresaw consumers flocking to forecourt stores during Covid reap...
12
Dec
Avoid the TL;DR by keeping it short
It’s difficult to let things go. Clothes you hardly wear, Kitchen gimmicks you bought at a show. Clinging to peripheral details of your...
07
Nov
Oh, The Places We’re Going!
In his last book, “Oh, The Places You’ll Go!” Dr Seuss (Theodor Geisel,) called the most useless place The Waiting Place. It’s where ‘Y...