Generated by All in One SEO v4.9.3, this is an llms.txt file, used by LLMs to index the site. # Shirley Williams Communications Marketing & PR ## Sitemaps - [XML Sitemap](https://www.shirleywilliams.co.za/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Newsroom](https://www.shirleywilliams.co.za/newsroom/) - [Early Childhood Development Organisations join hands helping KZN’s youngest](https://www.shirleywilliams.co.za/early-childhood-development-organisations-join-hands-helping-kzns-youngest/) - In tough economic times, it is difficult for Non-Profit Organisations (NPOs) in the Early Childhood Development (ECD) space to raise sufficient funds to assist South Africa’s most vulnerable citizens. Six organizations in KwaZulu-Natal (KZN) - Zero2Five Trust, LETCEE, Lulamaphiko, Midlands Community College, Singakwenza and Thanda- are joining hands. They will create the country’s very first - [AI Can Write. It cannot lead.](https://www.shirleywilliams.co.za/ai-can-write-it-cannot-lead/) - Artificial intelligence has rapidly become part of everyday business conversation, and public relations has not been excluded from the debate. I am often asked whether AI will replace PR practitioners, particularly now that it can draft press releases, generate social media posts and produce content within seconds. It is a reasonable question. AI is fast, - [Make This Your Most Strategic Year Yet](https://www.shirleywilliams.co.za/make-this-your-most-strategic-year-yet/) - South Africa’s 2026 National Budget marks a shift toward fiscal stability: debt is set to stabilise, tax pressure eases for households and small businesses, and infrastructure investment rises. For communicators, the question is simple: What does a stabilising national story mean for the story your business needs to tell this year? 1. A Turning Point - [Public Relations Today Is Part of a Much Bigger Picture](https://www.shirleywilliams.co.za/the-bigger-picture-of-p/) - Public Relations was once treated as a standalone function. You did the press release. You handled the media call. You managed the issue when something went wrong. Social media sat somewhere else, usually with marketing, and the two rarely crossed paths. That separation no longer exists in the real world. Today, how a business is - [The Business of Love (and Growth)](https://www.shirleywilliams.co.za/the-business-of-love-and-growth/) - February is the month of love — and after 27 years in business communications, I’ve learned that “love” in business isn’t soft or sentimental. It’s strategic. It’s the foundation of connection, trust, and clear messaging. And when your audience feels understood, valued, and inspired, growth naturally follows. At Shirley Williams Communications, we’re celebrating what we - [Reflecting on 27 Years — Looking Ahead](https://www.shirleywilliams.co.za/reflecting-on-27-years-looking-ahead/) - As I step into 2026, I’ve been reflecting on the journey of Shirley Williams Communications The company is now in its 27th year. What began as a career rooted in communications, marketing, and publicity has grown into decades of partnership with businesses of every size. We have worked with people from small, owner‑run companies to - [Zero2Five reaches out to little ones over Christmas](https://www.shirleywilliams.co.za/zero2five-reaches-out-to-little-ones-over-christmas/) - When the school gates close for the year, many of KwaZulu-Natal’s youngest children face the harsh reality of hunger for the next six weeks. They rely on meals provided between lessons and will go hungry during what should be fun-filled summer holidays. NPO Intervenes Jodi Pons‘s team at the Zero2Five Trust, a leader in ECD - [Real-life: Unpredictable, unrepeatable and contrary to expectations](https://www.shirleywilliams.co.za/real-life-unpredictable-unrepeatable-and-contrary-to-expectations/) - My recent trip to India was, quite frankly, more amazing and stimulating than I could have ever anticipated. The time I spent there was full of vivid sights, unexpected challenges and genuine connection. It has given me a potent takeaway that I believe is critical to how we all communicate and engage with the world, - [Serco Strengthens Its Position in a Tough Market](https://www.shirleywilliams.co.za/serco-strengthens-its-position-in-a-tough-market/) - “Despite economic headwinds, leading South African truck and trailer body builder Serco has navigated 2025 with resilience and strategic focus delivering growth through innovation, customer partnerships, and operational excellence. This is according to Serco CEO Clinton Holcroft who said trends showed customers were stretching asset lives while selectively investing in efficiency improvements. These improvements validated - [Author Cindy Norcott shares practical tips for charities in her third book](https://www.shirleywilliams.co.za/author-cindy-norcott-shares-practical-tips-for-charities-in-her-third-book/) - Entrepreneur, successful businessperson and founder and chairperson of the Robin Hood Foundation, Cindy Norcott, has just launched her third book. Entitled the Weight of Hope, it is her first book about the Robin Hood Foundation. Also the legacy and gift that she will leave for those following in her footsteps as she hands over the - [Adding value with core values](https://www.shirleywilliams.co.za/adding-value-with-core-values/) - Building a credible communications strategy takes getting to grips with a company’s internal and external stakeholders. Internally, an organisation’s core values are the compass that guides its actions, decisions, and culture. They define ‘who the company is’ and ‘how it does things’. Branding, on the other hand, is the external expression – ‘how the company - [Good, better, optimised](https://www.shirleywilliams.co.za/what-does-optimise-really-mean/) - Optimise seems to appear in front of just about everything – your life, your business, your workflow, your health, your time. It made me wonder what it is supposed to mean. I know the term fits comfortably into practices like Search Engine Optimisation (SEO) and Social Media Optimisation (SMO). That sounds right – the algorithms - [The Power of Conversation: Shaping the Future of Business Through Authentic Dialogue](https://www.shirleywilliams.co.za/power-of-conversation-authentic-dialogue-in-business/) - In Conscious Manifestation, Johnty Mayor describes a “powerful conversation” as one that meets three criteria: It is authenticIt is focused on creating a new futureIt is collaborative in nature These three dimensions are not only vital for personal growth, but they hold transformative power in the world of business and communications. Authenticity: The Currency of - [The Subtle Art of Failure](https://www.shirleywilliams.co.za/the-subtle-art-of-failure/) - As we push off the wall and swim the final laps of 2025, reflection becomes unavoidable. The instinct is to tally our wins and polish them into neat year-end reports. But perhaps the more courageous act is to lean into the failures - the ideas that faltered, the messages that didn’t land, the strategies that - [Mathe Group extracts clean steel from tyres for export](https://www.shirleywilliams.co.za/mathe-group-extracts-clean-steel-from-tyres-for-export/) - Radial truck tyre recycler, Mathe Group, has commissioned a multi-million-rand investment in new equipment. It will extract hundreds of tons of “clean steel” for export to India & South Korea. Mathe Group CEO, Dr Mehran Zarrebini, says that the clean steel investment will boost earnings. This includes the installation of a new clean steel mill - [Transactional or transformative: mix it up to lead](https://www.shirleywilliams.co.za/transactional-or-transformative-mix-it-up-to-lead/) - So what if an elected world leader is incessantly described as ‘transactional’ – aren’t we all at the end of the day? A transactional style is based on a quid pro quo logic, or a ‘this for that’ mentality, where one side wins and the other loses. It means no time is ‘wasted’ finding an - [Your CSR Story Might Be the One That Changes Everything](https://www.shirleywilliams.co.za/your-csr-story-might-be-the-one-that-changes-everything/) - In today’s world, doing good isn’t just a nice-to-have: it’s expected. But here’s the part many companies get wrong: doing good quietly, or worse, doing it performatively. Corporate social responsibility (CSR) has become a key pillar of business strategy. And rightly so. Customers are looking beyond price and product. They want to know what you - [What The Diary of a CEO Can Teach Us About PR](https://www.shirleywilliams.co.za/what-the-diary-of-a-ceo-can-teach-us-about-pr/) - There’s no shortage of leadership podcasts out there, but The Diary of a CEO does something different. This is not your run-of-the-mill interview; this is a conversation that strips back the layers of image, title, and polish to reveal what’s real. And in the world of public relations, that kind of honest storytelling is worth - [Building Trust in a Distracted World](https://www.shirleywilliams.co.za/building-trust-in-a-distracted-world/) - We’re living in a time where reach is mistaken for relevance, and attention is measured in clicks. The problem? Attention doesn’t always equal trust. And trust is what your business needs to thrive, not just today, but five, ten, twenty years from now. I’ve watched businesses chase trends, rack up followers, and throw budget behind - [Aye AI Captain: All at sea in an ocean of hyper-reality](https://www.shirleywilliams.co.za/aye-ai-captain-all-at-sea-in-an-ocean-of-hyper-reality/) - The AI revolution is adding chop to the communications industry waters. I’m not anti-AI; I’m grateful for it. It’s incredibly useful in my day-to-day work, and I believe that it’s enabling all kinds of industries – from manufacturing to tax collection, forensics and medicine – in complex ways that I cannot comprehend. It’s a broad - [SA Investor gold rush a response to American tariffs says ISA Gold](https://www.shirleywilliams.co.za/sa-investor-gold-rush-a-response-to-american-tariffs-says-isa-gold/) - "Clients who secured Krugerrands or gold bars through our platform last July are seeing portfolio gains that outpaced inflation and equities. This is proof that physical gold remains an essential part of any diversified investment strategy," says Aziz Moti, Chief Operating Officer at ISA Gold. According to market data, the price of gold has risen - [Devulcanisation and exciting tyre recycling opportunity says Mathe Group’s CEO](https://www.shirleywilliams.co.za/devulcanisation-and-exciting-tyre-recycling-opportunity-says-mathe-groups-ceo/) - In South Africa, the tyre recycling sector is still largely focused on shredding, crumb production, and energy recovery. Unlike other continents, there is no operational large-scale devulcanisation plant. Introducing one could open up new markets for recycled rubber in manufacturing and construction. It will also enhance our fledgling circular economy, reducing dependency on virgin rubber - [Kyalami horse hotel trials revolutionary stable tiles from tyre recycler Mathe Group](https://www.shirleywilliams.co.za/kyalami-horse-hotel-trials-revolutionary-stable-tiles-from-tyre-recycler-mathe-group/) - Recycled truck tyres have many innovative uses. This article focuses on making stables more comfortable for horses. The South Lawn Horse Hotel, essentially an Airbnb for horses and riders provides accommodation close to South Africa's premier equestrian venue, the Kyalami Equestrian Park. It is also trialling a revolutionary flooring system made from recycled radial truck tyres. - [ISA Gold: Reinventing Gold Trading in South Africa with Dubai Heritage](https://www.shirleywilliams.co.za/isa-gold-reinventing-gold-trading-in-south-africa-with-dubai-heritage/) - Gold investing has evolved dramatically. from hidden stashes beneath mattresses to today's complex cryptocurrencies. Now ISA Gold, South Africa’s leading online gold trading platform transforms gold investment from passive holding into active, profitable trading. Aziz Moti, Chief Operating Officer at ISA Gold, highlights gold’s appeal amid global volatility: “Investors traditionally turn to gold during turbulent - [25 Years of Trusted Communication Services Across South Africa](https://www.shirleywilliams.co.za/25-years-of-trusted-communication-services-across-south-africa/) - 25 Years of Trusted Communication Services Across South Africa For over 25 years, Shirley Williams Communications has been helping businesses across South Africa craft meaningful messages, grow their presence, and build strong relationships with their audiences. Who We Are Shirley Williams Communications is a Durban-based agency offering personalised, professional communication services. We work with businesses - [Mathe Group saves thousands of tons of CO² by recycling a million tyres](https://www.shirleywilliams.co.za/mathe-group-saves-thousands-of-tons-of-co²-by-recycling-a-million-tyres/) - Recycling one million waste radial truck tyres in KwaZulu-Natal, has saved between 45,500 and 71,500 tons in CO₂ emissions since 2017 - a significant achievement for Mathe Group which is transforming a fraction of South Africa’s growing hazardous mountain of waste tyres into re-usable products. Mathe Group CEO, Dr Mehran Zarrebini, says processing its millionth - [Choose scepticism over cynicism](https://www.shirleywilliams.co.za/choose-scepticism-over-cynicism/) - Messages loaded with hyperbole, ‘post-truths’ and headline-grabbing nonsense hit us every day. This makes it very tempting to adopt a cynical outlook to maintain some sanity. But succumbing to cynicism is counterproductive. It breeds negativity and distrust and, ultimately, prevents us from engaging meaningfully with the world around us. However, a healthy dose of scepticism - [It’s 2025, let’s trade](https://www.shirleywilliams.co.za/its-2025-lets-trade/) - The 47th American president, recently sworn in, is widely described as a ‘transactional’ man. It’s a mindset that finds ways to close a deal, even if it means playing a few cards under the table. He says, “If I do this for you, what will you do for me?” America - a business Regarding his - [Mathe Group reaches millionth tyre recycling milestone](https://www.shirleywilliams.co.za/mathe-group-reaches-millionth-tyre-recycling-milestone/) - Hammarsdale-based radial truck tyre recycler, Mathe Group, has processed its millionth radial truck tyre. This brings the total amount of rubber crumb produced for re-use in key industrial and construction applications to around 38 500 tons, according to CEO Dr Mehran Zarrebini. Based on an infill of 100 tons of rubber crumb per full size - [What is your choice for WOTY 2024?](https://www.shirleywilliams.co.za/what-is-your-choice-for-woty-2024/) - Heading into the festive season, many companies take a look back at the year that’s past and ahead to plan for the upcoming year. It’s quite disorientating to consider the fundamental changes that have occurred in 2024, both globally and locally. For those brave enough to pick one Word of the Year (WOTY), capturing the - [Signs of a Business Resurgence at Serco Good News for 2025](https://www.shirleywilliams.co.za/signs-of-a-business-resurgence-at-serco-good-news-for-2025/) - Business is taking an upward turn at leading South African truck and trailer building company, Serco, where the signs of a resurgence augur well for trade in the new year. Serco CEO Clinton Holcroft says they are seeing cyclical improvements in orders and inquiries going into the final quarter of 2024. His optimism is boosted - [What makes a song a noise and how do you sound?](https://www.shirleywilliams.co.za/what-makes-a-song-a-noise-and-how-do-you-sound/) - Sitting in my office in KwaZulu-Natal at this time of the year, sometimes it is difficult to stay focused. The intrusive, not-to-be-ignored sound of the purple-crested loerie, now known as the purple-crested turaco, disrupts my thoughts daily. To another bird, it must sound like a melodious mating call; whereas I find it an irritating barrage - [Serco Delivers Electric Axle-Driven Trailers to Enhance Sustainability](https://www.shirleywilliams.co.za/serco-delivers-electric-axle-driven-trailers-to-enhance-sustainability/) - Serco has delivered six cutting-edge refrigerated trailers equipped with electric axle-driven systems to two leading transporters. The deal comes with the leading South African truck and trailer body building company’s commitment to sustainability and reducing diesel consumption. AxlePower system The AxlePower kesystem powers the fridge unit without requiring a grid connection, resulting in significant environmental - [Is it a trend? Don’t fake it, just make it your way](https://www.shirleywilliams.co.za/is-it-a-trend-dont-fake-it-just-make-it-your-way/) - When Tom Sawyer ‘tricked’ his friends into whitewashing his aunt’s fence, effectively getting them to do the work that he was supposed to do – was there social outrage? No. Why? Possibly because Tom Sawyer was a fictitious character in Mark Twain’s 1876 novel. But also because the art of persuasion is a fact of - [Zero2Five Trust reaches out ECD practitioners in rural and township economies this Women’s Month](https://www.shirleywilliams.co.za/zero2five-trust-reaches-out-ecd-practitioners-in-rural-and-township-economies-this-womens-month/) - Women in the rural and township economies are more vulnerable to poverty and unemployment, according to Julika Falconer, CEO of Durban-based Zero2Five Trust. The Trust focusses on ECD (Early Childhood Development). Working within these communities, she says poverty is a daily reality and impacts on the fact that many children do not receive the education - [Van Dyck Flooring achieves respected Global GreenTag certification](https://www.shirleywilliams.co.za/van-dyck-flooring-achieves-respected-global-greentag-certification/) - Flooring products manufactured by Van Dyck, a sister company to radial truck recycler Mathe Group, have been certified by Global GreenTag. This is one of the world’s most scientifically advanced product certification and declaration systems. Van Dyck's Chief Executive, Dr. Mehran Zarrebini, states that the KwaZulu-Natal company, which manufactures and distributes rubber pavers and rubber - [It takes some breakin’ moves to be on team PR](https://www.shirleywilliams.co.za/it-takes-some-breakin-moves-to-be-on-team-pr/) - Working in marketing communications, and for me predominantly in PR, I inevitably fulfil a role as part of a team. Several moving parts need to come together for successful campaigns. Because I tell my clients’ stories on their behalf; to get them noticed. And talked about and better understood; it’s critical that I can access - [Eggs galore being transported by Serco-built vehicles](https://www.shirleywilliams.co.za/eggs-galore-being-transported-by-serco-built-vehicles/) - Lighter, leaner, more fuel efficient and able to carry the highest possible payloads are features many customers look for when buying a truck or trailer in today’s performance conscious world. Midlands Eggs was looking for two vehicles boasting all those features and Serco was able to give them what they wanted in the form of - [Joining the Rorschach dots won’t build an Ikea shelf](https://www.shirleywilliams.co.za/joining-the-rorschach-dots-wont-build-an-ikea-shelf/) - The Ikea Effect describes a cognitive bias where people tend to value things they've partially created more than things that come fully formed. It's named after Ikea furniture, famous for its self-assembly kits. Studies have shown people are willing to pay more for furniture they've wrestled with tools to construct, even if the finished product - [From ‘casual drinking’ to rehab: How one local man managed to get his life back](https://www.shirleywilliams.co.za/from-casual-drinking-to-rehab-how-one-local-man-managed-to-get-his-life-back/) - For as long as he could remember, Dudley Stops (58) had enjoyed a drink in social settings. Whether it was camping, at a braai with friends, or on the golf course. However, everything changed after Covid-19 when he was forced to face the reality of his situation; he was an alcoholic. Drinking alcohol increased with - [(Hang) fire the creatives. We’ve got AI.](https://www.shirleywilliams.co.za/hang-fire-the-creatives-weve-got-ai/) - Creativity manifests in all areas of marketing and business. Those who foresaw consumers flocking to forecourt stores during Covid reaped rewards. Smaller pack sizes, brand alliances, direct-to-consumer selling models – all start as untested, even ‘crazy’ ideas before they prove themselves as profitable. Ideas come from somewhere. They’re usually based on a hunch that’s confirmed - [TRIASA: New industry tyre recycling body launches](https://www.shirleywilliams.co.za/triasa-new-industry-tyre-recycling-body-launches/) - The launch of TRIASA (The Tyre Recycling Industry Association of South Africa), the country’s first independent industry body, comes at a critical time for the local economy and the environment. This was stated by Dr Mehran Zarrebini, one of the body’s founder members; and CEO of Hammarsdale-based truck tyre recycling operation, Mathe Group. Dr Zarrebini - [Zero2Five celebrates 10 years with generous bursary giveaways and donations](https://www.shirleywilliams.co.za/zero2five-celebrates-10-years-with-generous-bursary-giveaways-and-donations/) - Having committed the past decade to supporting ECD (Early Childhood Development) in South Africa’s rural communities, Zero2Five Trust will celebrate its milestone birthday in October by continuing this legacy. In lieu of a party, the Durban-based NPO has launched its Amplify Rural ECD campaign, offering 100 bursaries to rural ECD practitioners, and providing educational resources - [Unlocking innovation through collaboration](https://www.shirleywilliams.co.za/unlocking-innovation-through-collaboration/) - Universal Plywoods (UP) has added four Serco-built curtainsider trucks to its fleet after testing a prototype and being highly impressed with the results. Partnership UP and Serco enjoy a fruitful 12-year partnership which started following product testing and collaborative design consultations between the companies’ technical teams which resulted in Serco’s selection of UPM’s WISA-coated birch - [Trailer Manufacturer Powering Ahead with Solar](https://www.shirleywilliams.co.za/trailer-manufacturer-powering-ahead-with-solar/) - Solar power supplied 67% of all electricity used in February this year at three of leading South African truck body and trailer building company, Serco’s factories and offices in South Africa. And Serco’s goal is to push that figure up to 75% following further investment to raise the ratio even higher in the medium - [Push powerful content to pull attention](https://www.shirleywilliams.co.za/push-powerful-content-to-pull-attention/) - Anyone younger than 30 won’t remember waiting for the 8 o’clock news, the daily or, best of all, the Sunday newspapers to get an update on the latest news. Time – and often money - was set aside for media consumption. That was the era of "pull" communication. Audiences actively sought out information through traditional - [Cultivating the market for green flooring solutions](https://www.shirleywilliams.co.za/cultivating-the-market-for-green-flooring-solutions/) - Mathe Group’s Hammarsdale facility, which recycles approximately 1 000 radial truck tyres per day to produce 45 tons of rubber crumb, is a pivotal export hub. Although many of its products are distributed internationally, the innovative rubber flooring solutions which helped establish this growing company in the first place, continue to highlight its global reach and - [Don’t get Burned:  The Benefits of a Bespoke Fire Response System](https://www.shirleywilliams.co.za/dont-get-burned-the-benefits-of-a-bespoke-fire-response-system/) - According to a 2022 report by insurance giant Allianz Global, fires led the most expensive losses for South African businesses over a five year period – more than 60 percent of the value of all claims.* That’s why Managing Director of Intellisec, Denzil Steyn, believes that a suitable fire detection system installed by a certified - [Rubber crumb bitumen – Where Mathe Group’s recycled rubber hits the road.](https://www.shirleywilliams.co.za/rubber-crumb-bitumen-where-mathe-groups-recycled-rubber-hits-the-road/) - The use of large amounts of recycled rubber crumb for the manufacture of road surfaces and related products is propelling South Africa towards a circular economy. Waste products are usefully used to address key infrastructure needs, says Dr Mehran Zarrebini, CEO of Hammarsdale-based radial truck tyre recycler, Mathe Group The company recycles approximately 1 000 radial - [Serco Looks to Second Half of the Year for Business Improvement](https://www.shirleywilliams.co.za/serco-looks-to-second-half-of-the-year-for-business-improvement/) - With the first six months of this year expected to be challenging for business in South Africa, truck body and trailer building company Serco is concentrating on optimising their vehicles for better payload, reduced running costs and improved durability. All three areas offer cost savings which are so critical for transporters in today’s tough market - [Holding on to the ‘thinking’ part of “Cogito, ergo sum”](https://www.shirleywilliams.co.za/holding-on-to-the-thinking-part-of-cogito-ergo-sum/) - I tend to form close working relationships with my clients. They talk openly and honestly about their businesses and most of what they say doesn’t make it into the media. Sometimes my client is the business’ sole decision-maker. Because the buck stops with them, they make the calls. It’s different in a corporate structure, where - [New age control centres bring out the best in people and technology](https://www.shirleywilliams.co.za/new-age-control-centres-bring-out-the-best-in-people-and-technology/) - In the age of the fourth industrial revolution, control rooms will be the nerve centres that ensure safety, protect critical infrastructure and assets and ensure efficiency and quality. However, while they will rely on everything from the internet of things (IoT) to artificial intelligence (AI), it is important to design environments that look after people, - [Love Blooms at Gateway with irresistible Valentines delights for every heart!](https://www.shirleywilliams.co.za/love-blooms-at-gateway-with-irresistible-valentines-delights-for-every-heart/) - It’s the month of love and Gateway has many, many ways to show it! A carefully chosen gift says more than a thousand words. A mall gift card gives them choice, whilst sharing time spent together is priceless. Gateway’s always great for gifting. Because it has everything – from blooms and useful gadgets to high-end - [Capturing Motion and Momentum: Slow Shutter Speed and the Media Blend](https://www.shirleywilliams.co.za/capturing-motion-and-momentum-slow-shutter-speed-and-the-media-blend/) - In the world of marketing, grabbing attention is an art form. We vie for eyeballs in a landscape awash with fleeting impressions and curated content. But sometimes, to truly stand out, we need to slow down. Enter the captivating art of slow shutter speed photography and its parallels to achieving a balanced marketing mix. I’ve - [Some Light at the Beginning of a Dim Business Tunnel](https://www.shirleywilliams.co.za/some-light-at-the-beginning-of-a-dim-business-tunnel/) - Leading truck and trailer manufacturer, Serco, forecasts another challenging year ahead for South Africa. This is based on negative factors such as load shedding and congestion at the country’s ports taking their toll. However, CEO Clinton Holcroft is optimistic about prospects for Serco. He cites innovation and resilience as the company's beacons of hope and - [Avoid the TL;DR by keeping it short](https://www.shirleywilliams.co.za/avoid-the-tldr-by-keeping-it-short/) - It’s difficult to let things go. Clothes you hardly wear, Kitchen gimmicks you bought at a show. Clinging to peripheral details of your brand story can be the same. We want to squeeze in another one or two points because we think more is obviously better. The hard truth is that the longer and more - [Gateway and Disney Africa collaborate for fantastic festive fun](https://www.shirleywilliams.co.za/gateway-and-disney-africa-collaborate-for-fantastic-festive-fun/) - Open during the peak holiday season, Gateway’s Festive Play Park inspired by Disney is a delight for children, from tots to tweens. Many play activities can be enjoyed with a single ticket per session until Sunday 31 December. “Exquisitely created at the Expo Explore court, Gateway’s Festive Play Park inspired by Disney hosts a mix - [Zero2Five Trust bridges the holiday gap by feeding 4 000+ KwaZulu-Natal families](https://www.shirleywilliams.co.za/zero2five-trust-bridges-the-holiday-gap-by-feeding-4-000-kwazulu-natal-families/) - While South African schoolchildren eagerly anticipate the end-of-year holiday, for many this is a six-week break without regular daily meals. To bridge this nutritional gap, KwaZulu-Natal (KZN)-based NPO, Zero2Five Trust has partnered with Durban’s Victor Daitz Foundation to implement a holiday nutrition and fun programme. The programme will benefit more than 4 000 families in - [Oh, The Places We’re Going!](https://www.shirleywilliams.co.za/oh-the-places-were-going/) - In his last book, “Oh, The Places You’ll Go!” Dr Seuss (Theodor Geisel,) called the most useless place The Waiting Place. It’s where ‘You’ finds himself after venturing out on his own and flying high, before coming back down to earth and ending up confused. He hurtles off at a ‘breaknecking-pace’ towards The Waiting Place. - [Gateway welcomes Santa Shoeboxes in a bid to spread more love this festive season](https://www.shirleywilliams.co.za/gateway-welcomes-santa-shoeboxes-in-a-bid-to-spread-more-love-this-festive-season/) - As a convenient collection point for the socially impactful Santa Shoebox Project, Gateway Theatre of Shopping is inviting donors to drop off their wrapped and packed shoeboxes. This year the mall aims to collect 2,400 Santa Shoeboxes for the charity. Gateway’s Marketing Manager, Michelle Shelley says the mall’s collaboration with the Santa Shoebox Project started - [Keeping it real with a good story](https://www.shirleywilliams.co.za/keeping-it-real-with-a-good-story/) - Listening to my favourite local business podcast last week got me thinking about how narratives shape reality. The host and a business titan were discussing the country’s current narrative. They were debating what’s being done to nudge the economy onto a more prosperous path. The titan said “sentiment is causal” which is a concept baked - [Choose Life Beach – a rehab centre with a difference](https://www.shirleywilliams.co.za/choose-life-beach-a-rehab-centre-with-a-difference/) - Choose Life Beach, a full-time private specialist addiction recovery clinic has opened in Widenham, Umkomaas near Durban. This is the newest rehabilitation centre to be added to a group of facilities owned by the Vernon Goss Family Trust. The first and premier clinic, the Riverview Manor Rehabilitation Centre based in Southern Drakensberg, was joined by - [Kaboom! When a comms campaign causes a mega-reaction](https://www.shirleywilliams.co.za/kaboom-when-a-comms-campaign-causes-a-mega-reaction/) - The objective of a communications campaign is action. We want to influence consumers’ perceptions and ultimately their behaviour – to get them to buy, take up a cause, or even just add our offering to their short-list. When the quantum of a campaign’s response is flashed around the world, it intrigues me, as a communications - [New R1.9-billion industrial park breaks ground at Giba Gorge](https://www.shirleywilliams.co.za/new-r1-9-billion-industrial-park-breaks-ground-at-giba-gorge/) - A R1.9-billion Giba Business Estate, the largest light industrial and logistics development to break ground within Durban’s Outer West in more than three years, will create hundreds of short term and permanent jobs but also significantly boost the greater eThekwini region’s GDP. New land available Speaking at the official sod turning for the development on - [Mathe Group and Van Dyck step up investment and innovation](https://www.shirleywilliams.co.za/mathe-group-and-van-dyck-step-up-investment-and-innovation/) - Hammarsdale-based radial truck tyre recycler, Mathe Group, has received a new Waste Management License for a new R65-million plus tyre recycling facility. It will be positioned alongside its already highly successful existing operation. CEO of Mathe Group and sister company, Van Dyck, Dr Mehran Zarrebini, says that negotiations with a potential funder are well - [Future to come from entrepreneurs says new Entrepreneurs Organisation president.](https://www.shirleywilliams.co.za/future-to-come-from-entrepreneurs-says-new-entrepreneurs-organisation-president/) - There are still opportunities despite the negativities. That’s why future growth will come from entrepreneurs, believes newly appointed president of the Durban Chapter of the Entrepreneurs Organisation (EO) and director of B-BBEE compliance software company, Mpowered, Bruce Rowe. “Whilst we will likely experience a bumpy road between now and the elections next year, there’s a - [Thinking in terms of ‘opportunity cost’ adds a new perspective](https://www.shirleywilliams.co.za/thinking-in-terms-of-opportunity-cost-adds-a-new-perspective/) - If your child is good at Art and poor at Maths, what do you do? Find extra Art classes to provide them with the opportunity to fulfil their talent. Or enrol in extra Maths classes to give them a better chance at achieving a pass mark? That’s a hypothetical question and, because of all the - [Galactic glam hits Gateway’s HDJ Preview Fashion Show](https://www.shirleywilliams.co.za/galactic-glam-hits-gateways-hdj-preview-fashion-show/) - Gateway Theatre of Shopping hosted the glittering Hollywoodbets Durban July Preview Fashion Show at the mall on Friday evening as fashion fever grips Durban in the lead-up to the HDJ. Invited guests and dedicated followers of fashion were treated to a show of rampant creativity, meticulous craftsmanship and pulsating entertainment. The HDJ Young Design Award - [#cocreateMYCITY inspires water solution for South Africa](https://www.shirleywilliams.co.za/cocreatemycity-inspires-water-solution-for-south-africa/) - No plan will hold water without collaboration and implementation. That was the consensus at the biannual #cocreateMYCITY (CCMC) event hosted by the Embassy of the Kingdom of the Netherlands in Durban on June 8. Open discussions and debates During a day characterized by frank, open and constructive discussion, some of the sharpest minds from South - [Be better by taking a break – it’s the responsible thing to do](https://www.shirleywilliams.co.za/be-better-by-taking-a-break-its-the-responsible-thing-to-do/) - I feel re-energised after a week’s break in Kruger Park and it got me thinking how so many people don’t seem able to take a break. It’s not something to feel guilty about, your brain needs some respite now and then. Driving yourself too hard for too long could lead to debilitating burnout, but it - [Serco-Built Mobile Clinics Exceed Customer’s Expectations](https://www.shirleywilliams.co.za/serco-built-mobile-clinics-exceed-customers-expectations/) - SERCO was assigned by Spartan Truck Hire to build three mobile clinics for use by Shout-It-Now. These clinics will be used in areas where there is little or no access to medical care South Africa. PEPFAR Funding The deal was funded by PEPFAR - the United States' President's Emergency Plan for AIDS Relief. This is - [South African companies are paying for poor mental health](https://www.shirleywilliams.co.za/south-african-companies-are-paying-for-poor-mental-health/) - The number of people struggling with everything from depression to acute anxiety, burnout and even addiction is increasing in South Africa. This is due to an ever-growing number of factors outside of one’s control. It ranges from load shedding to worries about job losses, climbing interest rates, food prices, crime and violence. Jared Elliott is - [A marketing mix powered by platforms represents risky relationships](https://www.shirleywilliams.co.za/a-marketing-mix-powered-by-platforms-represents-risky-relationships/) - Like it or not, each of our businesses is inter-connected to others. Proactive supplier partnerships can spawn new products and services and add spectacularly to a company’s profitability. On the flip side, non-delivery by suppliers can be catastrophic. Integrated communication channels The Internet has integrated communication channels and messaging into modern business operations. Consider digitisation’s - [Change in Action NPO Fair was ‘so positive to feel part of Durban as a collective’](https://www.shirleywilliams.co.za/change-in-action-npo-fair-was-so-positive-to-feel-part-of-durban-as-a-collective/) - Gateway Theatre of Shopping hosted the Change in Action NPO Fair in partnership with We Are Durban and the Hollywood Foundation. Held over the weekend from 24 - 26 March, the objectives of the initiative were to provide a platform for Durban NPOs to increase awareness of the services they offer and to connect with citizens interested in supporting them. Pictured cutting the ribbon at the opening of the Change In Action Fair, held at Gateway Theatre of Shopping on Friday 24 March 2023 are from left to right: Linda Morrison We Are Durban, Meaghan Hourquebie Hollywood Foundation, Josh Redman Litterboom, Nishtha Sanichur, Gateway Theatre of Shopping Property Manager and Michelle Shelley Gateway Theatre of Shopping Marketing Manager - [What’s your currency and how are you backing it?](https://www.shirleywilliams.co.za/whats-your-currency-and-how-are-you-backing-it/) - Even though news media like to play up the drama of unfolding catastrophes; their hesitance to trigger panic and widescale distrust in the global banking system is obvious. Listen to the language used in discussions about the “collapse” of Silicon Valley Bank (SVB), and then the takeover of Credit Suisse by the UBS Group. Commentators - [Mathe Group and Van Dyck Invest in the Future](https://www.shirleywilliams.co.za/mathe-group-and-van-dyck-invest-in-the-future/) - Tyre recycler, Mathe Group, and Van Dyck, manufacturer of recycled rubber flooring – sister companies within the PFE International Group of companies – are staging a multi-million-rand comeback. They have planned multiple investments in their businesses in Hammarsdale, KwaZulu-Natal. British investor and CEO of both Van Dyck and Mathe Group, Dr. Mehran Zarrebini, said - [Thoughtonomy Book the Perfect Post-COVID Tonic](https://www.shirleywilliams.co.za/thoughtonomy-book-the-perfect-post-covid-tonic/) - If you are fundamentally unhappy with any aspect of your life right now, are low on self-confidence, or you’re frustrated because you know that you deserve so much more from this life; but you have no idea how to take that first step towards change; then Thoughtonomy, is for you. It is the first book - [Giving Durban’s NPOs a marketing boost](https://www.shirleywilliams.co.za/giving-durbans-npos-a-marketing-boost/) - There is little awareness of the valuable work many NPOs are doing to enhance life in our city. We are Durban Managing Director, Linda Morrison, says people are often surprised that there are over 3500 registered non-profit organisations (NPO) in eThekwini. “A lack of awareness is preventing people from accessing the services these organisations provide, - [Action and reflection can spark ‘Eureka!’ moments](https://www.shirleywilliams.co.za/action-and-reflection-can-spark-eureka-moments/) - Zeitgeist is such an expressive word. Literally meaning “time” and “spirit,” it describes the general intellectual, moral, and cultural climate of an era. How would you describe the “spirit”’ of the time we’re in? Globally, nationally and at a local level, there’s a lot going on. Feels like we’re facing a run target of 100 - [Share different stories in 2023](https://www.shirleywilliams.co.za/share-different-stories-in-2023/) - Here we stand, fuelled with purpose, like the Commander on the Starship Enterprise, Captain Kirk, ‘boldly going where no man has gone before’ – heading into 2023. There was always an upbeat tone in Captain Kirk’s voice and an air of excitement as he narrated the Enterprise’s call to adventure. Most of us won’t be - [Urgent Interventions Needed to get SA Economy Firing in 2023](https://www.shirleywilliams.co.za/urgent-interventions-needed-to-get-sa-economy-firing-in-2023/) - The stimulation of business growth and the promotion of trade-friendly policies are among the interventions needed to boost the South African economy this year. This is said by Clinton Holcroft, CEO of leading South African truck and trailer body-building company Serco. In addition, he believes the country's unacceptably high levels of unemployment must be reduced. - [23 tips to run your business better in 2023](https://www.shirleywilliams.co.za/23-tips-to-run-your-business-better-in-2023/) - The end of a year and the beginning of the next is when thoughts turn to New Year’s resolutions. Time to lose weight, return to the gym and improve one’s health. The same applies to small business owners, according to Denzil Steyn, president of the Durban Chapter of the global peer to peer network, Entrepreneur’s - [South African Vehicle Manufacturer Delivers New Fleet in Record Time](https://www.shirleywilliams.co.za/south-african-vehicle-manufacturer-delivers-new-fleet-in-record-time/) - Leading truck and trailer body building company Serco has delivered on one of its largest orders in the 40-year history of the business, building a total of 278 vehicles for Imperial…all handed over right on time! The new vehicles, already on the road and making an impact, comprise 143 trailers and 135 truck bodies. Serco - [‘Tis the Season to Sparkle as Gateway transforms into a festive wonderland](https://www.shirleywilliams.co.za/tis-the-season-to-sparkle-as-gateway-transforms-into-a-festive-wonderland/) - With the mall transformed into a festive wonderland, Gateway is ready to welcome locals and holidaymakers to make fun-filled festive memories. “Last year we went all-in, and the response was phenomenal. This year we’ve added even more fun and festivity,” says Michelle Shelley, Gateway’s Marketing Manager. Even more fun A series of ‘must visit’ holiday - [Is CSI still affordable asks EO](https://www.shirleywilliams.co.za/is-csi-still-affordable-asks-eo/) - With input costs rising and a depressed economy, many businesses are struggling to make ends meet, let alone embark on Corporate Social Investment (CSI) initiatives. Yet, calls for help from the private sector are rising. How can companies continue to help? CSI Investment According to the 24th edition of the annual Trialogue Business in Society Handbook, South - [Are big media events going the way of plastic straws?](https://www.shirleywilliams.co.za/are-big-media-events-going-the-way-of-plastic-straws/) - EVEN before we were forced into lockdown, the nature of media events was changing. I have a few theories and observations to share. Please add to my points or disagree if you think differently. Media attendance at events has been on a decline but it’s not a personal issue, it’s got more to do with - [East London's Vincent Park celebrates its golden jubilee](https://www.shirleywilliams.co.za/east-londons-vincent-park-celebrates-its-golden-jubilee/) - Vincent Park, one of South Africa’s oldest malls and one of the first in the Eastern Cape, is celebrating its 50th birthday. This is an impressive milestone that centre / portfolio manager, Joseph Parsley, says reflects the passion, people and progress that have been at its core. The award-winning mall is located in East London. - [Entrepreneurs Organisation provides the backbone during times of crisis](https://www.shirleywilliams.co.za/entrepreneurs-organisation-provides-the-backbone-during-times-of-crisis/) - In KZN, over the past two and a half years, entrepreneurs have been tested like never before. Cindy Norcott, marketing chair for the peer-to-peer entrepreneur’s organisation in Durban (EO Durban) says that having a support network is key to an entrepreneur’s ability to bounce back. Cindy has survived the past 28 years running her own - [Gateway celebrates 21 years of growth and innovation](https://www.shirleywilliams.co.za/gateway-celebrates-21-years-of-growth-and-innovation/) - Since Gateway’s launch twenty one years ago, it has flourished as both a retail hub and a catalyst for economic development along the KZN North Coast. At its inception, Gateway played a fundamental role in the broader R3,5-billion plus development of the KZN North Coast. The R1.4-billion Gateway Theatre of Shopping was the ‘anchor tenant’ - [Look to the late queen for an example of consistent messaging that sticks](https://www.shirleywilliams.co.za/look-to-the-late-queen-for-an-example-of-consistent-messaging-that-sticks/) - At the end of the second Elizabethan Era, I’m finding the coverage quite fascinating from a PR perspective. To be honest, I’m consuming mostly BBC and Sky channels and have only seen one vaguely critical insert from Nairobi. Her Majesty Queen Elizabeth II was head of ‘The Firm’ for a remarkable 70 years. Imagine being - [CSR in the Age of Digital Media](https://www.shirleywilliams.co.za/csr-in-the-age-of-digital-media/) - Yolanda Shabalala an ECD practitioner at an ECD facility in Hammarsdale show children how to tend the vegetables they are growing. This facility is supported by Zero2Five. - [EO Fempreneurs share business success tips this Women’s Day](https://www.shirleywilliams.co.za/eo-fempreneurs-share-business-success-tips-this-womens-day-2/) - Five Fempreneurs who are members of Entrepreneurs Organisation in Durban. Tarryn Tait, Cindy Norcott, Shahazadee Ballim, Saskia Hill and Shilpa Mehta - [Zero2Five go beyond food parcels to address food security crisis in KZN](https://www.shirleywilliams.co.za/zero2five-go-beyond-food-parcels-to-address-food-security-crisis-in-kzn/) - The April floods in KwaZulu-Natal exacerbated an already critical situation in KwaZulu-Natal This has resulted in high levels of food insecurity due to Covid-19 lockdowns, inaccessibility of school meals, high levels of unemployment and widespread poverty Resulting in a daily reality for the province’s smallest and most vulnerable residents. Julika Falconer, CEO of Zero2Five Trust, - [Willowton Group comes to the aid of damaged Eastwood Secondary School](https://www.shirleywilliams.co.za/willowton-group-comes-to-the-aid-of-damaged-eastwood-secondary-school/) - Manufacturers of Sunfoil Pure Sunflower Oil and Sunshine D Margarine and Spreads, is reaching out to the Eastwood Secondary School and the communities that it serves, by assisting with the repair of classrooms that were severely damaged during severe weather just over six months ago. Operations Executive, Mohamed Ishfaaq Moosa said that Willowton Group - [Poor Roads and Shortages of New Trucks Boost Repair Business](https://www.shirleywilliams.co.za/poor-roads-and-shortages-of-new-trucks-boost-repair-business/) - Vehicles of all descriptions – including trucks and trailers - are suffering damage due to the shocking condition of some roads in South Africa. Added to that, challenges with sourcing new trucks due to global supply chain shortages and delays at the country’s ports have resulted in transporters having to make their vehicles last longer - [Strike A Pose at Gateway’s Blooming New Pop-Up Installation](https://www.shirleywilliams.co.za/strike-a-pose-at-gateways-blooming-new-pop-up-installation/) - If you want to lose the winter blues and add some colour to your Instagram feed, Gateway is the place to be! Bursting with thousands of colourful blooms, the centre’s winter pop-up attraction brings a kaleidoscope of colour to everyday pics and special occasions. On the back of international trends and the wildly popular World - [DON'T DISMISS INFLUENCERS AS ‘NOT FOR YOU’](https://www.shirleywilliams.co.za/dont-dismiss-influencers-as-not-for-you/) - Photo by Mateus Campos Felipe on Unsplash - [Avoiding Scandal. No one wants to earn the ‘gate’ suffix](https://www.shirleywilliams.co.za/avoiding-scandal-no-one-wants-to-earn-the-gate-suffix/) - Photo credit: unsplash bank-phrom - Tzm30yu-6sk - [Is it time to hand your marketing over to the Algorithms?](https://www.shirleywilliams.co.za/is-it-time-to-hand-your-marketing-over-to-the-algorithms/) - Perhaps you already have. On a most basic level, if you run your copy through Grammarly, there’s a slice of work you are trusting the bots to help you with. Social media targeting, optimisation – wherever there are decisions to be made and lots of data available to help you make the ‘best’ choice. There’s - [KZN Unrest Last Year Still Impacting on Business](https://www.shirleywilliams.co.za/kzn-unrest-last-year-still-impacting-on-business/) - The large scale looting and burning in KwaZulu-Natal last year damaged business confidence in the province, leading to one of South Africa’s largest truck and trailer building companies, Serco, starting this year with its lowest order book since the huge financial crisis of 2008! Unrest took the wind out of our sails Serco’s CEO and - [Calls to Action: How Words Get People to Act](https://www.shirleywilliams.co.za/calls-to-action-how-words-get-people-to-act/) - Knowing how to use communication to persuade people to think and act in certain ways has been a favourite research topic since the birth of politics and commerce. Motivated by getting into power and then staying in power, politicians are usually the most enthusiastic scholars of communication theory. Early theories into the workings of communication - [Award-winning entrepreneur Cindy Norcott finally explains how she does it!](https://www.shirleywilliams.co.za/award-winning-entrepreneur-cindy-norcott-finally-explains-how-she-does-it/) - Being an entrepreneur, philanthropist, business coach, mentor, motivational speaker, thought leader, role model, wife, mother and far more comes with a high price tag. That’s why Cindy Norcott’s second book, titled How Does She Do It, is something of a conversation starter rather than a conventional business person’s guide to success. Because it was written - [Talented content creators invited to share Gateway's brand story](https://www.shirleywilliams.co.za/talented-content-creators-invited-to-share-gateways-brand-story/) - KwaZulu-Natal’s coolest super-regional mall, Gateway Theatre of Shopping is looking for KZN’s next six big influencers to collaborate with them and their brands. Announcing their Influencer 2022 search on 1 March, Gateway Theatre of Shopping Marketing Manager, Michelle Shelley, says, “we have exciting plans for creators whose brand stories align with ours”. “We are looking - [Serco new curtain sider with lightweight bonded ply floor](https://www.shirleywilliams.co.za/serco-new-curtain-sider-with-lightweight-bonded-ply-floor/) - Serco's decision to expand their offering into curtain-siders and van bodies on rigid vehicles recently is paying dividends with a recent order from Universal Plywood (UP) for new tautliner truck bodies fitted with digitally printed curtains. A tautliner is a generic name for a curtain-sided body that is used to carry a variety of different types - [The impact of online gaming on the youth of today](https://www.shirleywilliams.co.za/the-impact-of-online-gaming-on-the-youth-of-today/) - Living in a world filled with various technological advances there seems to be a rift between old school and new school. This makes it an interesting topic of discussion and the impact it has on the education sector in South Africa and the world. With so much opportunity for online learning available today, and the - [When is your communications plan good enough to go?](https://www.shirleywilliams.co.za/when-is-your-communications-plan-good-enough-to-go/) - Sweating the small stuff can have you tinkering with your plan while the first deadline whizzes past. And that will prompt further tweaks and changes, and so on. Trying to achieve absolute perfection can prevent good work from getting out the door. This tendency to hold things back while we get lost in doubt and - [Serco Optimistic about Growth prospects for 2022](https://www.shirleywilliams.co.za/serco-optimistic-about-growth-prospects-for-2022/) - Business at the truck body and trailer-building company Serco has improved in 2021 compared with 2020. But it is still below that achieved in 2019. This statement is according to Serco CEO Clinton Holcroft. Holcroft said it had been a tremendously challenging time with the Covid-19 pandemic continuing to impact a variety of industries and - [Riverview Manor advises on dealing with addiction during the festive season](https://www.shirleywilliams.co.za/riverview-manor-advises-on-dealing-with-addiction-during-the-festive-season/) - The festive season can be particularly difficult for those struggling with addiction – those who have not yet come to terms with their substance abuse, the recently rehabilitated as well as the families of addicts. But being prepared is the best way to navigate through the season of excesses. Riverview Manor offers specialist treatment - [Thousands of children in KZN affected by the July social unrest and the ongoing effects of COVID-19 benefit from Zero2Five’s large-scale relief programme.](https://www.shirleywilliams.co.za/thousands-of-children-in-kzn-affected-by-the-july-social-unrest-and-the-ongoing-effects-of-covid-19-benefit-from-zero2fives-large-scale-relief-programme/) - Following the July unrest in KZN, local NPO Zero2Five Trust has been asked by several funders what the consequences on the ground were for the Early Childhood Development sector. They assessed that the unrest has had no direct impact on the infrastructure of any of the 198 KZN ECD centres on their support system insofar - [Festive Greetings to you from SWC](https://www.shirleywilliams.co.za/festive-greetings-to-you-from-swc/) - Where do you find yourself as we hurtle towards the end of 2021? Physically I’m in Durban. And I’m very grateful for that. What’s not to love about living in a city like ours? It’s warm, friendly, and there’s just about enough business to keep us going. Sure, there’re problems. There are many hot issues, - [Bringing Santa’s Delights and Twinkling Lights, the Holiday Spirit Arrives at Gateway](https://www.shirleywilliams.co.za/bringing-santas-delights-and-twinkling-lights-the-holiday-spirit-arrives-at-gateway/) - Gateway is embracing the festive season on a grand scale, creating unique experiences that bring families and friends together, to make special holiday memories and shopping a pleasure. By mid-November, much of the super-regional mall in the heart of Umhlanga was transformed into a festive light experience with eight magical scenes and popping photo ops. - [SWALES ONLINE ACADEMY TAKES LEARNING TO THE NEXT LEVEL](https://www.shirleywilliams.co.za/swales-online-academy-takes-learning-to-the-next-level/) - The Covid-19 pandemic has not only severely disrupted education but has also created some interesting opportunities for parents and learners to explore a far wider variety of teaching methodologies and technologies. But it is not as simple as shifting education from the classroom to online platforms. There has been a proliferation of pop-up online learning - [Managing your reputation in the Metaverse](https://www.shirleywilliams.co.za/managing-your-reputation-in-the-metaverse/) - “My reputation! My reputation!” Cassio famously cried out in Act 2, Scene 2 of Shakespeare’s Othello. “I’ve lost my reputation, the longest-living and truest part of myself! Everything else in me is just animal-like. Oh, my reputation, Iago, my reputation!” The genius playwriter’s description and the value placed on a reputation has echoed through time - [Santa Prepares for Shoebox Drop off at Gateway](https://www.shirleywilliams.co.za/santa-prepares-for-shoebox-drop-off-at-gateway/) - Gateway Theatre of Shopping is opening its heart and doors to the Santa Shoebox Project in support of underprivileged and socially vulnerable children throughout South Africa and Namibia. One million gifts In its sixteenth year, the Santa Shoebox Project has distributed over 1-million personalised boxes of love, compassion and joy to children in cities and - [Choose Life rises to the challenge of Covid-19](https://www.shirleywilliams.co.za/choose-life-rises-to-the-challenge-of-covid-19/) - During the COVID‑19 pandemic, people worldwide have significantly changed their drinking habits, shifting from consuming alcohol in bars and restaurants to drinking at home. For many, alcohol is part of their social lives – and the resulting disruption, together with loss of income and loved ones has increased alcohol consumption, according to a report published by - [Sustainable product manufacturer gets the edge in a competitive market with ActionCOACH](https://www.shirleywilliams.co.za/sustainable-product-manufacturer-gets-the-edge-in-a-competitive-market-with-actioncoach/) - In a year of economic and social disruption, small businesses have had to find innovative solutions to maintain a foothold in the market. Amanzimtoti Company For the Amanzimtoti-based innovators from Lavaplastic™, the guidance and practical solutions provided by business coaching specialists, ActionCOACH, have proven invaluable in forging ahead into unknown territory. Established in 2010 by - [Hundreds of children to benefit as Zero2Five partners with Nyala on ECD upgrades in KZN](https://www.shirleywilliams.co.za/hundreds-of-children-to-benefit-as-zero2five-partners-with-nyala-on-ecd-upgrades-in-kzn/) - For the nation to truly achieve its goal of uplifting all its citizens, every child needs to be provided with a solid foundation in education. Unfortunately, vast socio-economic inequalities, compounded by the arrival of Covid-19, are leaving too many children without this life-changing opportunity. Zero2Five and Nyala upgrade ECDs To address this disparity, non-profit organisation, - [More than 20 000 trucks and trailers built by Serco in its 40-year history!](https://www.shirleywilliams.co.za/more-than-20-000-trucks-and-trailers-built-by-serco-in-its-40-year-history/) - If you are driving on main roads anywhere in South Africa, it won’t be long before you see a Made by Serco sign on a vehicle. Serco, one of the country’s leading insulated and dry freight truck body and trailer building companies, is celebrating its 40th anniversary. The company is determined to stay a front - [Laidback Long Weekend Line-up at Gateway’s Palm court](https://www.shirleywilliams.co.za/laidback-long-weekend-line-up-at-gateways-palm-court/) - A glorious outdoor venue, the Palm court at Gateway Theatre of Shopping is fronted by a range of family-friendly restaurants. With seafood, Italian, pizza, Portuguese and more, you can bring a date, the whole family, or your closest besties for brunch, dinner or a nightcap. Top live acts are playing in the evenings on Friday - [Spring is the perfect time for Spring Things](https://www.shirleywilliams.co.za/spring-is-the-perfect-time-for-spring-things/) - As nature works her way through the seasons, the environment responds. So, we can celebrate new life in Spring – blossoms, blooms, births, and the end of hibernating. We experience cycles everywhere – there are business cycles and product lifecycles, even news cycles. With the pandemic and digital media, sometimes it feels as though we’re - [Serco Steps Up Production to Help Restore Damaged Supply Chain](https://www.shirleywilliams.co.za/serco-steps-up-production-to-help-restore-damaged-supply-chain/) - TRUCK and trailer building company Serco is fast tracking the construction of vehicles and repairs in a concerted effort to help the transport and food sectors return to some form of normality in the wake of the recent burning and looting in KwaZulu-Natal. Sector hit hard Serco CEO Clint Holcroft said it was clear this - [Words matter. That’s why it’s worth finding the right ones](https://www.shirleywilliams.co.za/words-matter-thats-why-its-worth-finding-the-right-ones/) - What words do you use when you talk about your business? Are you a cutting-edge, innovative enterprise offering a seamless solution for today’s fast-paced business environment? That would make you the same as every other business. Who are you? What do you stand for and how can you help me? How can I judge whether - [Alcohol and over-the-counter medication a crutch during Covid-19 and political crises](https://www.shirleywilliams.co.za/alcohol-and-over-the-counter-medication-a-crutch-during-covid-19-and-political-crises/) - More and more researchers are warning that the anxiety and fear associated with the Covid-19 pandemic, together with recent violence in the country as well as the economic fallout from these, will have a detrimental impact on mental health and leading to increased levels of depression and substance abuse. (Please see the note to editors - [Why Every Company Should be Blogging](https://www.shirleywilliams.co.za/why-every-company-should-be-blogging/) - Captain’s Log: Stardate 2317 would have been an unsurprising start to a ‘web log’ in the early days of ‘blogging’. Online diaries, or logs, uploaded by techies with the knowhow, blogging did not start out as mainstream, let alone a corporate, activity. Now every enterprise, and not just The Enterprise can and should be blogging. - [New EO president to help businesses prosper in a Coronavirus-savaged economy](https://www.shirleywilliams.co.za/serco-ceo-takes-on-leadership-of-durban-entrepreneurs-organisation/) - Encouraging and supporting entrepreneurs during the economic turbulence caused by the impact of the Covid-19 pandemic is a priority for the newly appointed president of the Durban Chapter of the Entrepreneurs’ Organization (EO), Clinton Holcroft. Truck and Trailer body CEO takes over CEO of Serco takes over the reins from Shilpa Mehta, the Durban chapters - [Stretch Your Mind at The World of Illusions](https://www.shirleywilliams.co.za/stretch-your-mind-at-the-world-of-illusions/) - Sinda van Pletsen, and Jason Pietersen in the Aimes Room at Gateway Theatre of Shopping - [Bakers SA Limited chooses Serco to supply vehicles for fleet refurbishment](https://www.shirleywilliams.co.za/bakers-sa-limited-chooses-serco-to-supply-vehicles-for-fleet-refurbishment/) - One of the biggest private logistics companies in South Africa, Bakers S.A. Limited, has ordered 11 dry freight truck bodies and 11 trailers from Serco in an ongoing business partnership that spans more than 10 years. The Protec steel Dryliners are currently being built at Serco factories and will be handed over during the next - [How do you know if your PR efforts are paying off?](https://www.shirleywilliams.co.za/how-do-you-know-if-your-pr-efforts-are-paying-off/) - “If you can’t measure it, you can’t manage it,” Peter Drucker preached as he blazed a pioneering trail for the management consultant industry. It isn’t just production and manufacturing that need to measure up. It counts for PR too. We don’t pour resources into PR in the vague hope that there is a warm fuzzy - [BRIGHT YOUNG THINGS TO SHINE ONLINE](https://www.shirleywilliams.co.za/bright-young-things-to-shine-online/) - Even before ‘lockdowns,’ bright young stars were sparkling online from their own homes – ask Justin Bieber, Shawn Mendes and Donald Glover (aka Childish Gambino). Born in ‘hard lockdown’ in April 2020, the Starz at Home Competition gives young talent a fantastic opportunity to ‘be discovered’ and shine online. Starz at Home “We started Starz - [Hello from Shirley Williams Communications](https://www.shirleywilliams.co.za/shirleywilliamscommunications-communications-publicityandmarketing/) - If you are anything like me, you started 2021 off ready to ‘take the bull by the horns’ and make a new start. With one quarter down, the bull isn’t exactly playing by the rules. Every day I’m learning how to do things differently and finding ways to create new opportunities. It can be disheartening - [Silver Lining Gumboots steps up the growth](https://www.shirleywilliams.co.za/silver-lining-gumboots-steps-up-the-growth/) - Move over Lord Wellington, Durban-based entrepreneurs Liz Payne and Cally van Blerk have come up with stylish gumboots that are as much at home in a mall as they are in a mud puddle! Silver Lining Gumboots Their company, Silver Lining Gumboots, was launched at the most appropriate of events – the Splashy Fen Music - [Hello from Shirley Williams Communications](https://www.shirleywilliams.co.za/shirleywilliamscommunications-communications-marketing-publicity/) - Shirley Williams Communications uses all the latest tools to assist your business grow - [The Autumn Craft market is an excellent place to relax and support local crafters.](https://www.shirleywilliams.co.za/the-autumn-craft-market-is-an-excellent-place-to-relax-and-support-local-crafters/) - Clansthal conservancy raise funds The Clansthal conservancy members continually raise funds to support conservancy initiatives that are generally focused on the environmental aspects or needs of the area. Local community are employed to assist. Do join us at the next craft market. The market is a fund raiser When possible (lockdown permitting), markets are held - [Collaboration between Durban’s Victor Daitz Foundation and Zero2Five Trust provides thousands of KZN pre-schoolers with school holiday meals.](https://www.shirleywilliams.co.za/collaboration-helps-needy/) - Nutritional and education support offered Durban based Zero2Five Trust provides nutritional and educational support to children attending more than 400 under-resourced early childhood development (ECD) centres in vulnerable, mostly rural communities in KwaZulu-Natal and the Eastern Cape. Zero2Five also provides education and training for ECD practitioners and assists centres to register with the Department of - [Business bounce back on the cards for Serco in 2021](https://www.shirleywilliams.co.za/business-bounce-back-on-the-cards-for-serco-in-2021/) - Business at leading South African truck and trailer building company, Serco, has recovered strongly in the last quarter of 2020 with prospects for next year looking promising, which takes some of the sting out of the reality of sales being nearly 25% down this Covid-19-impacted year compared to 2019. No retrenchments CEO Clinton Holcroft said - [Gateway Wins 8 awards for marketing excellence!](https://www.shirleywilliams.co.za/gateway-wins-8-awards-for-marketing-excellence/) - Awards The Gateway Theatre of Shopping has won eight awards, one of which was a gold award in the annual Footprint Marketing Awards Ceremony held by the South African Council of Shopping Centres. The gold award was received in the digital marketing category for a campaign which the shopping centre ran during the Covid-19 lockdown. - [Gateway’s fantastical Sweetopia is a visual treat these holidays](https://www.shirleywilliams.co.za/gateway-theatre-of-shopping/) - Fun for all Escape to the candy-themed picture-perfect fantasy world we call Sweetopia at Gateway Theatre of Shopping this festive season. It’s jet-fuel for your imagination when you cross the threshold into the magical world of Sweetopia. Keep your eyes wide open as childhood dreams come to life in this indulgent visual feast. Instagrammable Sweetopia - [Mkhize Miya Attorneys Incorporated paves the way for growth](https://www.shirleywilliams.co.za/mkhize-miya-attorneys-incorporated-paves-the-way-for-growth-2/) - Spotting a gap in the market for a female owned law firm in an industry saturated with male partnerships, tenacious entrepreneurs and legal professionals, Nomfuneko Mkhize and Lulama Miya, were not afraid to challenge the status quo when they set up their Westville firm, Mkhize Miya Attorneys Incorporated, in 2015. They knew that establishing a - [Mkhize Miya Attorneys Incorporated paves the way for growth](https://www.shirleywilliams.co.za/mkhize-miya-attorneys-incorporated-paves-the-way-for-growth/) - Challenging the status quo Spotting a gap in the market for a female owned law firm in an industry saturated with male partnerships, tenacious entrepreneurs and legal professionals, Nomfuneko Mkhize and Lulama Miya, were not afraid to challenge the status quo when they set up their Westville firm, Mkhize Miya Attorneys Incorporated, in 2015. They - [Join us and enjoy our December craft markets and relaxing Sunday.](https://www.shirleywilliams.co.za/join-us-and-enjoy-our-december-craft-markets-and-relaxing-sunday/) - We are delighted that after the months of lockdown we can host two craft markets in December 2020 Clansthal Conservancy This is the seventh successive year, the Clansthal Conservancy have hosted craft markets. The community of Clansthal work hard to maintain the village and environment litter and alien plant free, as well as safe for - [Technology as an enabler to the implementation of Good Pharmacy Practice](https://www.shirleywilliams.co.za/technology-as-an-enabler-to-the-implementation-of-good-pharmacy-practice/) - In light of the current pandemic, the importance of a well-functioning pharmaceutical services sector cannot be overstated, especially in developing societies such as South Africa. “ We have well defined and documented healthcare regulations,”says Praba Moonsamy, Managing Director of Pietermaritzburg based Ikhaya Automation (Pty) Ltd. “One of which is the “Good Pharmacy Practice Manual” from - [WILLOWTON AND PICK N PAY INCH CLOSER TO DONATION TARGET OF 750,000 BARS OF SOAP](https://www.shirleywilliams.co.za/willowton-and-pick-n-pay-inch-closer-to-donation-target-of-750000-bars-of-soap/) - Soap and water reigns supreme when it comes to combatting the spread of the novel Covid-19 virus which is at the heart of the global Coronavirus pandemic – and Willowton Group and Pick n Pay School Club have resumed delivering donations of bars of soap to schools in need in Gauteng, KwaZulu-Natal and the Western - [Road transport into a future clouded by the coronavirus](https://www.shirleywilliams.co.za/road-transport-into-a-future-clouded-by-the-coronavirus-2/) - Broadening its product range and striving to be first out of the blocks to take advantage of business opportunities are among positive developments which have occurred at South African truck and trailer body building company Serco in the wake of the coronavirus. In the process Serco has sharpened its vision of what its customers want - [Road transport into a future clouded by the coronavirus](https://www.shirleywilliams.co.za/road-transport-into-a-future-clouded-by-the-coronavirus/) - In the process Serco has sharpened its vision of what its customers want as they adjust to the “new norm” hastened by the worldwide impact of the virus. Without a doubt uncertainty and unexpected events – such as COVID-19 – occur in business life so there is a need to be focused on being agile - [Turftech’s multi-sports facility brings sporting excellence to Laerskool Wierdapark](https://www.shirleywilliams.co.za/turftechs-multi-sports-facility-brings-sporting-excellence-to-laerskool-wierdapark/) - This high-quality Rhino=Turf sports surface, installed by Turftech, replaced the existing grass netball and hockey field, providing the school with a space-saving facility that caters to hockey, netball and tennis practice sessions. It can also be used as a playing area for the children during break time. “Laerskool Wierdapark wanted to move their sports offerings - [Serco design and build special vehicles for online deliveries](https://www.shirleywilliams.co.za/serco-design-and-build-special-vehicles-for-online-deliveries/) - Serco is offering two new vehicles purpose-built for the delivery and collection of goods in the burgeoning online sales market in South Africa. The first is an insulated truck which is 20% lighter than the company’s usual product and the other is a dry freight solution for the transport of products such as electrical goods - [Serco Trailer the Backbone for Fire-Fighter Training Vehicle](https://www.shirleywilliams.co.za/serco-trailer-the-backbone-for-fire-fighter-training-vehicle/) - A Serco Protec Steel Frostliner trailer provides the backbone for a mobile fire-fighting training gallery now in use at SASOL’s headquarters in Johannesburg. Serco built the trailer for Dräger SA who fitted it out based on specs provided by their client -it is believed to be the only one of its kind in South Africa. - [Strong women business leaders needed during COVID pandemic says new EO president](https://www.shirleywilliams.co.za/strong-women-business-leaders-needed-during-covid-pandemic-says-new-eo-president/) - “Women shouldn’t shy away from leadership, especially during tough economic times such as these,” says Shilpa Mehta, the newly elected first female president of The Entrepreneurs’ Organisation Durban Chapter (EO) and owner of electronic manufacturing service provider, Production Logix. A CA by training and entrepreneur in her own right who is quite at home working in a male-dominated industry, - [Covid-19 could trigger gambling addictions, says expert](https://www.shirleywilliams.co.za/riverview-manor-reaches-out-to-gambling-addicts-during-tough-economic-times/) - With the re-opening of casinos imminent and online gambling booming, the risk of cash strapped people turning to gamble for a rapid solution to their money woes is significant. Samukelisiwe Mthembu, Clinical Psychologist at Riverview Manor, a specialist clinic that deals with everything from eating disorders to gambling and drug addictions, warns that this could threaten - [Businesses are poorly prepared for return to work post-lockdown, warns corporate healthcare specialist](https://www.shirleywilliams.co.za/businesses-are-poorly-prepared-for-return-to-work-post-lockdown-warns-corporate-healthcare-specialist/) - Failure to properly prepare your workplace and workforce for a return to work after lockdown could have disastrous consequences as organizational outbreaks threaten business continuity in an already fragile economy, warns Dr Jedd Myers, Managing Director of OccuFit and COO of corporate health and wellness services organisation, HealthInsite. Businesses that have survived not trading during - [Marketing team highlights corporate South Africa's community-driven projects in lockdown](https://www.shirleywilliams.co.za/marketing-team-highlights-corporate-south-africas-community-driven-projects-in-lockdown/) - Hi there, good morning We hope you enjoyed the first week of Level 3 with lifted restrictions. For many directors, managers, and entrepreneurs, this means finally getting back to the business of business. Thought about how (or what) you’re going to tell your clients and customers? We can help. Reach out. With students going - [Zero2Five and Bellevue Café Soup Kitchen in full swing](https://www.shirleywilliams.co.za/zero2five-and-bellevue-cafe-soup-kitchen-in-full-swing/) - Since the popular and buzzing Bellevue Café in Kloof has been repurposed in late April to cook much-needed meals, which will be distributed to the needy for the duration of the lockdown by NPO Zero2Five Trust, the project has grown from strength to strength. On 6 days every week, at least 500 kgs of chicken - [Serco supplies ‘Sani-Booth’ to counter COVID-19 in the workplace](https://www.shirleywilliams.co.za/serco-supplies-sani-booth-to-counter-covid-19-in-the-workplace/) - Leading South African truck and trailer body building company, Serco, has developed a sanitation booth in which a fine mist of people-friendly disinfectant is sprayed onto the user to help prevent the spread of the deadly coronavirus. The initiative is one of Serco’s efforts to help provide solutions in the face of COVID-19. Dubbed the - [Covid-19 lockdown anxiety can increase substance abuse warns Choose Life](https://www.shirleywilliams.co.za/covid-19-lockdown-anxiety-can-increase-substance-abuse-warns-choose-life/) - Anxiety and stress during the Covid-19 lockdown could see many people turn to addictive substances for relief. This jeopardises their own mental health, as well as, the well-being of their loved ones, warns Samukelisiwe Mthembu, clinical psychologist at the Choose Life Specialist Recovery Centre on Durban’s Berea. She points out that this period could prove - [Café Bellevue in Kloof to reopen as Soup Kitchen](https://www.shirleywilliams.co.za/cafe-bellevue-in-kloof-to-reopen-as-soup-kitchen/) - Since the beginning of the national lock-down in South Africa, no restaurant has been able to open for business, and were all forced to close and send their staff home. When the country enters stage 4 of the lockdown, hopefully by the end of the week, restaurants will be allowed to reopen only for the - [Signage company out to “Zap” Covid-19 with new PPE range](https://www.shirleywilliams.co.za/signage-company-out-to-zap-covid-19-with-new-ppe-range/) - Ballito based Zap Signs has drawn on the skills it uses to produce perspex, printed vinyl and other types of signage to create an innovative range of Sneeze Guards and decals that will assist retailers selling essential items during the Covid-19 lockdown. According to company founder, Lyall Berkeley, who runs the business with his brother - [Willowton Group and Al Baraka Bank create a lifeline for SMMEs with R100m initial funding towards R500m proposed fund](https://www.shirleywilliams.co.za/willowton-group-and-al-baraka-bank-create-a-lifeline-for-smmes-with-r100m-initial-funding-towards-r500m-proposed-fund/) - Small, Medium and Micro Enterprises (SMMEs) that have been crippled by the COVID-19 pandemic need an immediate lifeline if they are to survive and recover after the lockdown is lifted. A group of businesses, led by Willowton Group and Al Baraka Bank, have joined forces to provide this urgently needed lifeline through the creation of - [Over 750,000 bars of soap donated to schools, old age homes and frail care centres](https://www.shirleywilliams.co.za/over-750000-bars-of-soap-donated-to-schools-old-age-homes-and-frail-care-centres/) - Willowton Group has donated over 750,000 bars of soap – worth around R5-million - to young learners and selected old-age homes and frail care centres across the country to promote good hand hygiene and help play a role in curbing the spread of the Coronavirus. Partnering with Willowton is Pick n Pay, who will help - [Corobrik’s face bricks used to create homes in Roodepoort’s Princess Plots Informal Settlement](https://www.shirleywilliams.co.za/corobriks-face-bricks-used-to-create-homes-in-roodepoorts-princess-plots-informal-settlement/) - The first phase of the Princess Plots Informal Settlement Upgrade Project has seen 281 homes handed over to residents in this Roodepoort-based settlement, with the construction incorporating Corobrik’s dynamic Fynbos Geel and Fynbos Rooi clay face bricks. The project, which got underway in 2014, will eventually include 3 500 units within the mixed-density and mixed-land use, - [Turftech’s multi-purpose Rhino-Turf pitch takes Hermanus Primary School sports to the next level](https://www.shirleywilliams.co.za/turftechs-multi-purpose-rhino-turf-pitch-takes-hermanus-primary-school-sports-to-the-next-level/) - The 2020 school year has got off to a great start for the staff and pupils at Hermanus Primary School in the Western Cape with the installation of the Turftech multi-purpose Rhino-Turf sports pitch drastically improving the school’s sporting potential. “It has always been a dream of the school to have its own Synthetic turf - [Hard work pays off as Durban North’s RE/MAX Panache office takes home historic double award](https://www.shirleywilliams.co.za/hard-work-pays-off-as-durban-norths-re-max-panache-office-takes-home-historic-double-award/) - At the start of 2019, Grant Gavin, the Broker Owner of RE/MAX Panache Durban North and La Lucia, sat down with his branch manager, Joshua Friedman, and they committed themselves to being the best in the country. On Thursday, 20 February 2020, at the RE/MAX National awards’ ceremony in Sun City, that commitment paid off - [Entrepreneurs Organisation (EO) Durban Chapter reaches out to entrepreneurs in the region](https://www.shirleywilliams.co.za/entrepreneurs-organisation-eo-durban-chapter-reaches-out-to-entrepreneurs-in-the-region/) - “The road of an entrepreneur is a lonely one and the Entrepreneurs Organisation (EO) provides an important platform to learn and grow and knowledge share,” Shilpa Mehta, the incoming president of the Durban chapter of this groundbreaking international organisation, told guests at the “Evening At The Races” event held a Durban’s iconic Greyville racecourse on - [Trevor Clark of ActionCOACH shares practical insights to entrepreneurs at Wentworth Business Clinic](https://www.shirleywilliams.co.za/trevor-clark-of-actioncoach-shares-practical-insights-to-entrepreneurs-at-wentworth-business-clinic/) - Overcoming business obstacles while nurturing entrepreneurial strengths were some of the focal points presented by ActionCOACH Business Mastery’s Trevor Clark to the Wentworth Business Clinic attendees on Friday, 24 January at the Blue Roof Wellness Centre in Wentworth, Durban. ActionCOACH Business Mastery is a business and executive coaching organisation run by Trevor Clark. Working with - [Serco trucks being used by film stars!](https://www.shirleywilliams.co.za/serco-trucks-being-used-by-film-stars/) - Serco has built two specialised trucks for a Cape Town company which will be fitted out for use by various players in the film industry as mobile offices and three-way artist facilities. The company, Fresh Unit Logistics, is owned by Peter Ndifon and Thandiwe Mesele. And the good news for Serco is the company has - [Upgrade of eThekwini’s iconic Japanese Gardens enhanced with Corobrik’s pavers](https://www.shirleywilliams.co.za/upgrade-of-ethekwinis-iconic-japanese-gardens-enhanced-with-corobriks-pavers/) - EThekwini Municipality continues to show its commitment to the city’s residents through a number of ongoing upgrades to public spaces, prioritising the use of quality contractors and building materials for every project. For the formalised creation of a wedding venue within the beautiful Japanese Gardens of Durban North, eThekwini Municipality once again chose to use - [Corobrik Landscape Architecture Award celebrates ideas on transformative water use](https://www.shirleywilliams.co.za/corobrik-landscape-architecture-award-celebrates-ideas-on-transformative-water-use/) - As a way to encourage innovative ideas that motivate social cohesion and environmentally-responsible habitation, Corobrik presents an annual first and second-place award to graduating students in the UCT Master of Landscape Architecture programme. This year, Corobrik Most Innovative Final Year Landscape Architecture Award went to Josephine Dalberg with Amber Myers taking the second-place prize at - [Easigrass is the most eco-friendly option](https://www.shirleywilliams.co.za/easigrass-is-the-most-eco-friendly-option/) - South Africa is a water scarce country and homeowners need to rethink how they use this precious resource. Maintaining a thirsty lush green lawn that requires constant watering and mowing may no longer be an option, according to Dr Mehran Zarrebini, head of Easigrass, which is distributed by Van Dyck in South Africa. “Watering gardens - [Serco to Box Clever to Achieve Growth in 2020](https://www.shirleywilliams.co.za/serco-to-box-clever-to-achieve-growth-in-2020/) - Leading South African truck and trailer building company Serco aims to achieve moderate growth in 2020 after increasing its market share during the past year. This is according to CEO Clinton Holcroft who says Serco will continue to prioritise initiatives to minimise its impact on the environment – an area growing in importance in the - [Siyabonga Khuzwayo from the University of KwaZulu-Natal wins the 33rd annual Corobrik Regional Architecture Award](https://www.shirleywilliams.co.za/siyabonga-khuzwayo-from-the-university-of-kwazulu-natal-wins-the-33rd-annual-corobrik-regional-architecture-award/) - Architecture has the profound ability to capture a particular moment in history, reflecting the various interests, beliefs and unique character of a place in time through form and material. The design of such legacy-defining structures is perfectly represented at this year’s Corobrik regional architecture award. This year it was announced that Siyabonga Khuzwayo from the - [Entrepreneurs’ Organisation launches Accelerator programme to catapult businesses to the next level](https://www.shirleywilliams.co.za/entrepreneurs-organisation-launches-accelerator-programme-to-catapult-businesses-to-the-next-level/) - With business confidence at an all-time low and companies buckling under the pressures of a lack lustre economy, it comes as no surprise that more and more South African businesses are struggling. But the flip side of that is that businesses that survive during tough economic times are the ones that will prosper in the - [Corobrik to build economic legacy through R1 billion in investment](https://www.shirleywilliams.co.za/corobrik-to-build-economic-legacy-through-r1-billion-in-investment/) - Leading brickmaker, Corobrik, will see investment pass the R1-billion mark within the next two years as it readies its R800 million new mega factory in Driefontein for full production and begins to build a second new plant in KwaZulu-Natal. Speaking at the second South African Investment Conference at the beginning of November, chief executive, Dirk Meyer, - [Award-winning university building incorporates Corobrik’s face brick for impactful effect](https://www.shirleywilliams.co.za/award-winning-university-building-incorporates-corobriks-face-brick-for-impactful-effect/) - Designed to fit into the wider urban design framework of Sol Plaatje University in the Northern Cape, the newly-created School of Education’s Teaching Practice Building still manages to attract individual attention through its bold form that diminishes any fussy detail. The building’s architects, URBA Architects & Urban Designers, used Corobrik’s Bergendal Satin range for the solid - [Solar power for Serco’s Durban factory](https://www.shirleywilliams.co.za/solar-power-for-sercos-durban-factory/) - The R5m solar installation is part of Serco’s drive to reduce its impact on the environment and goes hand in hand with other company ‘’greening initiatives” including the recycling of paper and plastic it uses. It also complements the elevated environmental friendliness of the company’s award-winning Protec Steel Frostliner refrigerated vehicles which through improved thermal - [Corobrik’s face bricks forms part of eye-catching Mcebisi Michael Msizi Public Library in the Eastern Cape](https://www.shirleywilliams.co.za/corobriks-face-bricks-forms-part-of-eye-catching-mcebisi-michael-msizi-public-library-in-the-eastern-cape/) - The South African government has prioritised education as part of the National Development Plan, and an integral part of learning process is access to information through dedicated spaces for learning. The construction of the Eastern Cape’s Mcebisi Michael MsiziPublic Library works towards this mandate, with the clever use of Corobrik’s Firelight Satin face bricks a mutually aesthetic - [Block chain central to building a circular economy, says PFE International’s Dr Mehran Zarrebini](https://www.shirleywilliams.co.za/block-chain-central-to-building-a-circular-economy-says-pfe-internationals-dr-mehran-zarrebini/) - Block chain, the highly innovative and potentially disruptive technology driving the Bitcoin phenomenon, will play a pivotal role in completely transforming the recycling supply chain and making the circular economy a reality, according to Dr Mehran Zarrebini, managing director of British Investment Group, PFE International. Dr Zarrebini, who heads up PFE International (which owns PFE Extrusion - [Serco’s Gold Award a Reward for its High Quality Trailers](https://www.shirleywilliams.co.za/sercos-gold-award-a-reward-for-its-high-quality-trailers/) - Serco’s gold certificate win in the Innovation Awards competition held during the recent 2019 Automechanika Trade Fair in Johannesburg is a reward for the company’s determination to give its customers the edge by continually raising the standard of its refrigerated vehicle bodies in line with international benchmarks. This is according to CEO of Serco Clinton - [Easi-Windsor scores at the Moses Mabhida Stadium](https://www.shirleywilliams.co.za/easi-windsor-scores-at-the-moses-mabhida-stadium/) - The 9 000m² run off that surrounds the central soccer pitch at Durban’s iconic Moses Mabhida Stadium has been clad in Easi-Windsor, the premier artificial turf with a WW yarn and imported from Europe has only recently been added to the Easigrass South Africa product portfolio. According to Louis Goncalves of Easigrass Durban, the kick off for - [Meet Liz Cunningham of The Heart Space](https://www.shirleywilliams.co.za/meet-liz-cunningham-of-the-heart-space/) - “My life’s work is to share my experience and understanding of Emotional Intelligence(EQ)in a way that supports new ways of seeing, feeling, thinking and doing……a new way of being and responding to life situations so that we can navigate the times we live in with more joy, vitality and fulfilment.” Speaking from her peaceful studio, The - [SoftFall Africa (Pty) Ltd keeps children happy and safe with playground installations in Port Elizabeth](https://www.shirleywilliams.co.za/easigrass-keeps-children-happy-and-safe-with-playground-installations-in-port-elizabeth/) - According to the Children’s Safety Network, falls account for more than 75 percent of all playground-related injuries. Fortunately for the children in rural communities surrounding Port Elizabeth, this safety concern is being addressed with the implementation of the Permanent Unitary Rubber (PUR) surfacing at six public parks. Hein de Villiers, from SoftFall Africa (Pty) Ltd - [Corobrik welcomes superior face brick after massive technology investment by Rosema Bricks](https://www.shirleywilliams.co.za/corobrik-welcomes-superior-face-brick-after-massive-technology-investment-by-rosema-bricks/) - Rosema Bricks, a Gauteng-based alliance factory of Corobrik, will be bringing a superior-quality face brick to the South African market as a result of its R85 million newly installed brick manufacturing technology. This substantial investment in the Olifantsfontein factory will improve the quality of Rosema Bricks’ ‘satin-texture bricks’ which is set to have a significant - [The Future is not Female … It is Intersectional, say Women in Architecture](https://www.shirleywilliams.co.za/the-future-is-not-female-it-is-intersectional-say-women-in-architecture/) - On 15 August 2019, Women in Architecture, in partnership with the South African Institute Architects (SAIA KZN), hosted “The Future is not Female … It is Intersectional” workshop. The theme of “Intersectionality” followed on the heels of last year’s “Beyond the Binary”. Organisers defined this theme as: “The way in which people’s experiences are shaped - [Corobrik products chosen for superior quality in new Gauteng social housing development managed by Joshco](https://www.shirleywilliams.co.za/corobrik-products-chosen-for-superior-quality-in-new-gauteng-social-housing-development-managed-by-joshco/) - There is a housing backlog of about 2.3 million homes with Gauteng requiring 600 000 new homes to meet the need. The backlog in Gauteng - according to a report by the PSAM (Public Service Accountability Monitor) – keeps growing because people migrate to the country’s economic hub in search of employment. Johannesburg Social Housing Company - [Innovative architecture celebrated at SAIA KZN Inauguration and Awards’ Ceremony](https://www.shirleywilliams.co.za/innovative-architecture-celebrated-at-saia-kzn-inauguration-and-awards-ceremony/) - It was a night of twin celebrations as the South African Institute for Architects - KwaZulu-Natal Region (SAIA KZN) announced its 2019 Awards for Architecture and inducted its 2019/2020 president at a Corobrik-sponsored ceremony held on Friday, 2 August at the Hillside Campus. Taking the reins of the SAIA KZN will be renowned South African - [IFG shares the “joy” of eating pasta!](https://www.shirleywilliams.co.za/ifg-shares-the-joy-of-eating-pasta/) - Pasta is a culinary canvas – cooks and chefs can add their own ingredients and flair and turn out a dish that suits any culinary tradition or culture. That’s why pasta has outgrown its Italian roots and become a truly global ingredient – one that is not only supremely adaptable but also healthy. According to Mohammed Essack, executive - [Corobrik Celebrates Opening of Upper Tongaat Community Multipurpose Centre on Mandela Day](https://www.shirleywilliams.co.za/corobrik-celebrates-opening-of-upper-tongaat-community-multipurpose-centre-on-mandela-day/) - Mandela’s legacy was evident at the KwaZulu-Natal based Isnembe Secondary School on Thursday, 18 July as community members, school and Department of Education representatives, as well as generous sponsors united for the official opening of the area’s first multipurpose centre. Built using the donation of 65 000 of Corobrik’s Eston bricks, the multipurpose centre will serve, - [Hillcrest charities benefit from Marriott Asset Management Mandela Day donations](https://www.shirleywilliams.co.za/hillcrest-charities-benefit-from-marriott-asset-management-mandela-day-donations/) - Embracing the charitable nature and community spirit that characterised Madiba, the staff of Marriott chose to buy a range of ‘wishlist’ products for a number of local charity organisations. These items were then distributed from Monday, 15 to Friday, 19 July in honour of Mandela Day, celebrated annually on 18 July. The Marriott staff visited - [Two local schools benefit from big donation of food, learning materials and equipment](https://www.shirleywilliams.co.za/two-local-schools-benefit-from-big-donation-of-food-learning-materials-and-equipment/) - A collaborative community effort led by Upper Highway NPO, Zero2Five Trust, saw hundreds of local schoolchildren in the Shongweni Dam area receiving nutritious meals, learning materials and a playground as part of a Mandela Day initiative. Local organisations, Futurelife Health Products, Marriott and Clover sponsored supplies for the day with Grade 8 pupils from St - [Van Dyck Floor’s exciting new rug ranges are a coveted interior design choice for winter](https://www.shirleywilliams.co.za/van-dyck-floors-exciting-new-rug-ranges-are-a-coveted-interior-design-choice-for-winter/) - As interior design trends turn towards laminate flooring and tile options, there has been an increased demand for quality-made carpet rugs that provide a sense of warmth, comfort and enhanced aesthetic to any room. Van Dyck Floors, South Africa’s oldest carpet manufacturer, has noted consumers are choosing to add interior enhancing rugs to these floor - [Balwin-sponsored bricklayers praised for successful completion of Corobrik training course](https://www.shirleywilliams.co.za/balwin-sponsored-bricklayers-praised-for-successful-completion-of-corobrik-training-course/) - The recent Quarterly Labour Force Survey published by Stats SA indicated a spike in unemployment with some 27.1% of the country’s employable population actively seeking work. This is most notable in the construction industry where a severe skills’ shortage is resulting in even fewer people finding meaningful work. Through its ongoing bricklayer training courses run - [Drugs and alcohol abuse costs SA businesses dearly warns Riverview Manor](https://www.shirleywilliams.co.za/drugs-and-alcohol-abuse-costs-sa-businesses-dearly-warns-riverview-manor/) - Drug and substance abuse is taking its toll on South African businesses and, with almost 20% of South Africans (one in five adults) abusing alcohol and prescription or recreational drugs, very few companies are exempt. ¹ Vernon Goss, director of the Riverview Manor Rehabilitation Centre in Underberg in the southern Drakensberg, which has maintained a - [Corobrik’s Burgundy pavers create vibrant design at Elaleni Coastal Forest Estate](https://www.shirleywilliams.co.za/corobriks-burgundy-pavers-create-vibrant-design-at-elaleni-coastal-forest-estate/) - KwaZulu-Natal’s latest estate development – Elaleni Coastal Forest Estate – is premised on an ethos of sustainability which includes the incorporation of natural elements in construction. To minimise the impact on natural surrounds and achieve a design that integrates with the coastal forest, of Corobrik’s Burgundy pavers (10 440 m2), Burgundy Cobbles (185 m2) and Graphite - [Mathe to commission new retread recycling plant at Hammarsdale](https://www.shirleywilliams.co.za/mathe-to-commission-new-retread-recycling-plant-at-hammarsdale/) - Tyre retreading is big business in South Africa and Mathe Group, one of South Africa’s largest used radial truck tyre recycling operations, will be cashing in on this with a multi-million-rand investment in a new line to recycle waste rubber from the retreading process. According to Dr Mehran Zarrebini, CEO of British investment group PFE - [Ninth Diamond Award Celebrates Corobrik's Commitment to Future Investment in South Africa](https://www.shirleywilliams.co.za/ninth-diamond-award-celebrates-corobriks-commitment-to-future-investment-in-south-africa/) - 2019 looks to be a landmark year for South Africa’s leading brick manufacturer, Corobrik. Not only is the company in the throes of building the largest and most environmentally friendly face brick factory in Africa, but has also clinched a ninth PMR.africa Diamond Arrow Award. Consultancy and research company, PMR.africa’s annual awards go to the top - [Corobrik scores an ‘A’ with Michaelhouse expansions](https://www.shirleywilliams.co.za/corobrik-scores-an-a-with-michaelhouse/) - Michaelhouse, the Anglican Diocesan College of Natal founded in 1896, has an international reputation. Apart from its academic excellence, the distinctive architecture of the inter-linked quadrangles inspires a tremendous sense of belonging among its pupils. The red brick of the gracious old buildings – and the architectural style – are typical of the Pietermaritzburg and - [Destroyed church to be rebuilt with Corobrik’s ECR ‘Big Favour’ brick donation](https://www.shirleywilliams.co.za/destroyed-church-to-be-rebuilt-with-corobriks-ecr-big-favour-brick-donation/) - Severe thunderstorms which hit KwaZulu-Natal in April this year took many lives and left thousands of structures destroyed – one of which was the Pentecostal Holiness Church in Empangeni. The tragic collapse of a brick wall at the front of the building left 14 church members deceased – injuring another 16 - and left the - [Nelson Mandela University’s Riaan Huiskens wins Corobrik Architectural Student of the Year Award](https://www.shirleywilliams.co.za/nelson-mandela-universitys-riaan-huiskens-wins-corobrik-architectural-student-of-the-year-award/) - The architects of the future will be the pathfinders who use the sophisticated technologies of the future to tackle the challenges of today whilst addressing both the learnings and the mistakes of the past, CEO of Corobrik, Mr Dirk Meyer, told key stakeholders in the world of academia, architecture and construction. Speaking at the 32nd Corobrik Architectural - [Corobrik celebrates progress at new R801 million brick factory at Driefontein](https://www.shirleywilliams.co.za/corobrik-celebrates-progress-at-new-r801-million-brick-factory-at-driefontein/) - Corobrik, South Africa’s leading brick maker, is making steady progress in the construction of its R801-million new Driefontein factory and expects to see the first bricks exit kiln one of two kilns in March next year. Speaking at an event held at the new factory building at Driefontein today (April 30, 2019) and attended by - [Dedicated Durban-based rehabilitation centre opens to meet increasing demand](https://www.shirleywilliams.co.za/dedicated-durban-based-rehabilitation-centre-opens-to-meet-increasing-demand/) - The escalating number of alcohol and substance abusers in KwaZulu-Natal has created the need for a holistic, full-time addiction rehabilitation centre. Choose Life Specialist Recovery Centre, opened on Durban’s Windmill Road in January, has already proven itself a vital rehabilitative service for a population that is becoming ever more reliant on addictive substances. In a - [Van Dyck and Nouwens weave together a solution in troubled carpeting sector](https://www.shirleywilliams.co.za/van-dyck-and-nouwens-weave-together-a-solution-in-troubled-carpeting-sector/) - Durban–based Van Dyck Floors, South Africa’s eldest carpet manufacturer, and Harrismith based Nouwens Carpets will consolidate their operations in order to streamline and optimize their manufacturing and supply chains, the companies announced today (April 8). Dr Mehran Zarrebini, CEO of PFE International, the family owned British investment company that acquired what was then Van Dyck - [Easigrass has a growth spurt in 2017/8](https://www.shirleywilliams.co.za/easigrass-has-a-growth-spurt-in-2017-8/) - During 2018, Easigrass South Africa sold the equivalent of about 200 rugby fields of artificial grass, making massive inroads into a region where the impact of climate change is becoming more and more evident and water is often in short supply. “The Easigrass partner and retailer network across South Africa, Namibia, Botswana and Zimbabwe once - [Boundary Park office block captivates with the contemporary Corobrik Black Brick façade](https://www.shirleywilliams.co.za/boundary-park-office-block-captivates-with-the-contemporary-corobrik-black-brick-facade/) - A Boundary Park warehouse and office block, located within Johannesburg’s North Riding area, is a unique envisioning of the striking elegance that characterises Corobrik’s latest addition to the face brick range – the Black Brick. The multi-faceted Boundary Park, considered one of the region’s most desirable industrial and business nodes, is the perfect location to - [“Chick Trucks” for large SA logistics company](https://www.shirleywilliams.co.za/chick-trucks-for-large-sa-logistics-company/) - Serco has built three specialised trucks – and is working on a further two – for the transport of day-old chicks. The trucks were ordered by Bloemfontein-based Hestony Transport which was established in 1987 with just one truck to its name – today it boasts a fleet of more than 650 vehicles! The company specialises - [PFE Extrusion spreads its wings – and grows](https://www.shirleywilliams.co.za/pfe-extrusion-spreads-its-wings-and-grows/) - South African manufacturers need a change of mindset – one that might even see competitors working together to develop synergies and niche markets, says Dr Mehran Zarrebini, chairman of PFE Extrusion which manufactures polypropylene staple fibre and bulk continuous filament (BCF) yarns in Hammarsdale KwaZulu-Natal. It is this shift that has seen production at PFE - [Global Entrepreneurs' Organization inspires Durban entrepreneur Shilpa Mehta](https://www.shirleywilliams.co.za/global-entrepreneurs-organization-inspires-durban-entrepreneur-shilpa-mehta/) - Being an entrepreneur can be both challenging and lonely and the support of others, especially during the tough economic times that are pressuring many South African businesses can be invaluable, according to Shilpa Mehta, co-owner of Electronics company Production Logix and a member of the global non-profit group known as the Entrepreneurs' Organization (EO). Mehta joined EO Durban - [Entrepreneurs' Organization strikes a balance with entrepreneur Tarryn Tait](https://www.shirleywilliams.co.za/entrepreneurs-organization-strikes-a-balance-with-entrepreneur-tarryn-tait/) - Balancing your business, personal and home life is essential for any entrepreneur, according to Tarryn Tait, founder of furniture company Colindale Trading and Online Basics Home. Tait’s own entrepreneurial journey is certainly an inspiring one. She started working at 14 at a Spur restaurant. During the seven years spent there waitressing, manning the tills and - [IPCC working group delegates visit Mathe tyre recycling plant in Hammarsdale](https://www.shirleywilliams.co.za/ipcc-working-group-delegates-visit-mathe-tyre-recycling-plant-in-hammarsdale/) - Image: Dr Mehran Zarrebini, CEO of both PFE International and Mathe Group conducted a tour of the Mathe Group radial truck tyre recycling plant in Hammarsdale. Thirty scientists attending the Intergovernmental Panel on Climate Change Working Group 11 meeting in Durban showed interest in the recycling process and some of the finished products manufactured by - [Old boy brings new life to Joburg school buildings using Corobrik’s quality face bricks](https://www.shirleywilliams.co.za/old-boy-brings-new-life-to-joburg-school-buildings-using-corobriks-quality-face-bricks/) - Image: St David’s Marist Inanda’s new boarding house and multi-sports facility has been built from Corobrik’s Montana Travertine face bricks. The new buildings blend well with the surrounding historical structures. The timelessness of Corobrik’s face brick range has allowed for the subtle fusion of old and new in the elegant construction of St David’s Marist Inanda’s - [Corobrik invests in the future](https://www.shirleywilliams.co.za/corobrik-invests-in-the-future/) - Image: Ruan Jansen van Rensburg from the Tshwane University of Technology is the winner of the Corobrik Architectural Student of the Year regional event. His thesis is entitled ‘The design of an innovation farm’ – an experiential facility for Cannabis plants as an alternative resource in Eerste Fabrieke, Mamelodi. Corobrik’s ongoing investment in new production - [Public Relations is essential for the success of every business.](https://www.shirleywilliams.co.za/heres-looking-at-you/) - Include Public Relations (PR) in your mainstream marketing – it is not an add on, something that you do after everything else. PR needs to be one of the elements of marketing your company uses to achieve its strategic objectives. Often PR is the buzzword in marketing chatter, as though the benefits are not understood. - [PFE International will innovate and differentiate during 2019](https://www.shirleywilliams.co.za/pfe-international-will-innovate-and-differentiate-during-2019/) - Image: Dr Mehran Zarrebini. 2019 will be a year of consolidation for British Investment Group, PFE International and the companies within its group - Durban-based Van Dyck Floors and Hammarsdale based truck tyre recycler, Mathe Group and PFE Extrusion, which produces polypropylene fibre and bulk continuous filament yarn. For managing director, Dr Mehran Zarrebini, and the approximately - [Latest Turftech sports’ facility gives Paarl Boys’ High School hockey the edge](https://www.shirleywilliams.co.za/latest-turftech-sports-facility-gives-paarl-boys-high-school-hockey-the-edge/) - Image: The new Turftech Rhino Turf hockey pitch, installed at Paarl Boys’ High School in the Western Cape, is set to improve player performance while reducing water and maintenance costs. Coinciding with the 150th anniversary celebrations, Paarl Boys’ High School in the Western Cape has installed an impressive Rhino-Turf hockey pitch by Turftech that will be - [Elao Martin wins University of Johannesburg Corobrik regional architecture award with a clay brickmaking thesis](https://www.shirleywilliams.co.za/elao-martin-wins-university-of-johannesburg-corobrik-regional-architecture-award-with-a-clay-brickmaking-thesis/) - Image: Presenting the award to Elao Martin is Shauneez Naidoo of Corobrik. Elao is this year’s regional winner from the University of Johannesburg. His winning thesis is entitled Reimagining Kitintale’s landscape through clay brick making. Clay brick is a building material with an ancient history and a bright future – and the 32nd Corobrik Architectural Student of - [Serco full of good news for the New Year](https://www.shirleywilliams.co.za/serco-full-of-good-news-for-the-new-year/) - Image: A trailer body constructed by Serco (Pty) Ltd. Durban, 14 January 2019. Full order books, business already coming in for 2019 and a positive outlook generally for the new year - that’s the good news from leading South African trailer and truck building company, Serco. Managing Director Clinton Holcroft attributes the continued impressive business ## Pages - [Home](https://www.shirleywilliams.co.za/) - Shirley Williams Communications is a full-service integrated communications company in Durban. For more than two decades, we’ve specialised in public relations, marketing, advertising, communications, crisis management, and events throughout South Africa. - [Our Services](https://www.shirleywilliams.co.za/our-services-2/) - OUR SERVICES OUR PASSION WILL BUILD YOUR BRAND Every day we get to create solutions for brands we love. We are here to help you grow your business through smart, creative and authentic campaigns You want to achieve your business goals? Our passion and expertise means we do just that. Allow us to help you - [About Us](https://www.shirleywilliams.co.za/about-us/) - SHIRLEY WILLIAMS COMMUNICATIONS OUR BUSINESS SMALL BEGINNINGS – GREAT RESULTS It started in 1998, when Shirley Williams founded Shirley Williams Communications (SWC). “I had gained valuable experience in marketing and communications at big-name companies such as Unilever, Renfreight Forwarding, and JSE-listed industrial group T&N Holdings,” says Shirley. 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For more than two decades, we’ve specialised in public relations, marketing, advertising, communications, crisis management, and events throughout South Africa. “We’ve always - [WOW! Peanut Butter spreads good health](https://www.shirleywilliams.co.za/wow-peanut-butter-spreads-good-health/) - Look out for WOW! Peanut Butter, an exciting new brand of peanut butter with attractive packaging and a splendid taste at national retailers such as Boxer Superstores as well as independent formal and informal retailers. 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VULPUTATE A PORTA Vestibulum nam - [Editorial](https://www.shirleywilliams.co.za/portfolio/sealed-coffee-cup-2/) - Opinion pieces (OpEds) and blog posts, media releases, newsletters, brochures, editorial calendar creation. ## Categories - [Uncategorized](https://www.shirleywilliams.co.za/category/uncategorized/) - [Inspiration](https://www.shirleywilliams.co.za/category/inspiration/) - [Architecture](https://www.shirleywilliams.co.za/category/architecture-2/) - [Business](https://www.shirleywilliams.co.za/category/business/) - [Business Analysis](https://www.shirleywilliams.co.za/category/business-analysis/) - [Charity](https://www.shirleywilliams.co.za/category/charity/) - [Communication](https://www.shirleywilliams.co.za/category/communication/) - [Construction](https://www.shirleywilliams.co.za/category/construction/) - [Donations](https://www.shirleywilliams.co.za/category/donations/) - [Education](https://www.shirleywilliams.co.za/category/education/) - [Entertainment](https://www.shirleywilliams.co.za/category/entertainment/) - 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[Surveillance](https://www.shirleywilliams.co.za/category/surveillance/) - [Sustainability](https://www.shirleywilliams.co.za/category/sustainability/) - [Technology](https://www.shirleywilliams.co.za/category/technology/) - [Transport](https://www.shirleywilliams.co.za/category/transport/) - [Logistics](https://www.shirleywilliams.co.za/category/logistics/) - [Recycling](https://www.shirleywilliams.co.za/category/recycling/) - [AI](https://www.shirleywilliams.co.za/category/ai/) - [Corporate Social Responsibility](https://www.shirleywilliams.co.za/category/corporate-social-responsibility/) ## Tags - [# Durban_Outer_West.](https://www.shirleywilliams.co.za/tag/durban_outer_west/) - [# floralscapes](https://www.shirleywilliams.co.za/tag/floralscapes/) - [#Addiction](https://www.shirleywilliams.co.za/tag/addiction/) - [#Addiction. #WorkLifeBalance](https://www.shirleywilliams.co.za/tag/addiction-worklifebalance/) - [#AddictionRecoverCentre](https://www.shirleywilliams.co.za/tag/addictionrecovercentre/) - [#Brand_Values #Brand_Associations #Consistent_messaging #Brand #YourBrand #Reputation #Public_opinion](https://www.shirleywilliams.co.za/tag/brand_values-brand_associations-consistent_messaging-brand-yourbrand-reputation-public_opinion/) - [#Bruce_Rowe](https://www.shirleywilliams.co.za/tag/bruce_rowe/) - [#businesscommunications](https://www.shirleywilliams.co.za/tag/businesscommunications/) - [#businessgoals](https://www.shirleywilliams.co.za/tag/businessgoals/) - [#BusinessRelationships #DecisionsDefineUs #PersonalAgency #Apps](https://www.shirleywilliams.co.za/tag/businessrelationships-decisionsdefineus-personalagency-apps/) - [#campaignstrategy](https://www.shirleywilliams.co.za/tag/campaignstrategy/) - [#Catalyst_Project](https://www.shirleywilliams.co.za/tag/catalyst_project/) - [#CCMC](https://www.shirleywilliams.co.za/tag/ccmc/) - [#ChangeInActionZA #GatewayWorld #GatewayUmhlanga #GatewayShoppingCentre #GatewayTheatreofShopping](https://www.shirleywilliams.co.za/tag/changeinactionza-gatewayworld-gatewayumhlanga-gatewayshoppingcentre-gatewaytheatreofshopping/) - [#Charity](https://www.shirleywilliams.co.za/tag/charity/) - [#ChildSupportGrant](https://www.shirleywilliams.co.za/tag/childsupportgrant/) - [#ChooseLife](https://www.shirleywilliams.co.za/tag/chooselife/) - [#ChooseLifeBeach](https://www.shirleywilliams.co.za/tag/chooselifebeach/) - [#CindyNorcott](https://www.shirleywilliams.co.za/tag/cindynorcott/) - [#CircularEconomy](https://www.shirleywilliams.co.za/tag/circulareconomy/) - [#cocreateMYCITY](https://www.shirleywilliams.co.za/tag/cocreatemycity/) - [#ControlCentre](https://www.shirleywilliams.co.za/tag/controlcentre/) - [#ControlRoom](https://www.shirleywilliams.co.za/tag/controlroom/) - [#Corporate_Social_Responsibility #Cause_Related_Marketing #Corporate_Social_Initiative #aid #charity #donate](https://www.shirleywilliams.co.za/tag/corporate_social_responsibility-cause_related_marketing-corporate_social_initiative-aid-charity-donate/) - [#Covid19](https://www.shirleywilliams.co.za/tag/covid19/) - [#creativecampaign](https://www.shirleywilliams.co.za/tag/creativecampaign/) - [#creativespace](https://www.shirleywilliams.co.za/tag/creativespace/) - [#DenzilSteyn](https://www.shirleywilliams.co.za/tag/denzilsteyn/) - [#digital_public_relations #press_releases #SEO #online #update_content #build_awareness #old_gold_standard #customer_reviews](https://www.shirleywilliams.co.za/tag/digital_public_relations-press_releases-seo-online-update_content-build_awareness-old_gold_standard-customer_reviews/) - [#disasterriskmanagement](https://www.shirleywilliams.co.za/tag/disasterriskmanagement/) - [#Durban #EntrepreneursOrganisation #23Tips_for_better_business #Success #Sucessful_business](https://www.shirleywilliams.co.za/tag/durban-entrepreneursorganisation-23tips_for_better_business-success-sucessful_business/) - [#ECD_centres #Zero2Five #donations #Project_Grow #Food_parcels #Food_gardens #food_scarcity #Jungle_Gems_Hillcrest](https://www.shirleywilliams.co.za/tag/ecd_centres-zero2five-donations-project_grow-food_parcels-food_gardens-food_scarcity-jungle_gems_hillcrest/) - 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[#GatewayWorld #GatewayUmhlanga #GatewayShoppingCentre #GatewayTheatreofShopping #GatewayGifting #SantaShoeBox](https://www.shirleywilliams.co.za/tag/gatewayworld-gatewayumhlanga-gatewayshoppingcentre-gatewaytheatreofshopping-gatewaygifting-santashoebox/) - [#GatewayWorld; #LoveAtGateway; #GatewayToLove](https://www.shirleywilliams.co.za/tag/gatewayworld-loveatgateway-gatewaytolove/) - [#Giba_Business_Estate](https://www.shirleywilliams.co.za/tag/giba_business_estate/) - [#Giba_Gorge](https://www.shirleywilliams.co.za/tag/giba_gorge/) - [#GWBloomRoom](https://www.shirleywilliams.co.za/tag/gwbloomroom/) - [#GWFashion](https://www.shirleywilliams.co.za/tag/gwfashion/) - [#GWFashionZA](https://www.shirleywilliams.co.za/tag/gwfashionza/) - [#HDJ2023](https://www.shirleywilliams.co.za/tag/hdj2023/) - [#holiday](https://www.shirleywilliams.co.za/tag/holiday/) - [#HolidayClub](https://www.shirleywilliams.co.za/tag/holidayclub/) - [#HollywoodbetsDurbanJuly](https://www.shirleywilliams.co.za/tag/hollywoodbetsdurbanjuly/) - [#influencers #B2B_use_influencers #Digital_campaigns #product_mention](https://www.shirleywilliams.co.za/tag/influencers-b2b_use_influencers-digital_campaigns-product_mention/) - [#IntelliSEC; #EmpoweredControlRoom](https://www.shirleywilliams.co.za/tag/intellisec-empoweredcontrolroom/) - [#Investment_Opportunity](https://www.shirleywilliams.co.za/tag/investment_opportunity/) - [#JulikaFalconer.](https://www.shirleywilliams.co.za/tag/julikafalconer/) - [#KeepItShort.](https://www.shirleywilliams.co.za/tag/keepitshort/) - [#KZNFloods](https://www.shirleywilliams.co.za/tag/kznfloods/) - [#localbusiness](https://www.shirleywilliams.co.za/tag/localbusiness/) - [#makeithappen](https://www.shirleywilliams.co.za/tag/makeithappen/) - [#marketingstrategy](https://www.shirleywilliams.co.za/tag/marketingstrategy/) - [#MarriottInvestment Managers](https://www.shirleywilliams.co.za/tag/marriottinvestment-managers/) - [#Mathe_Group](https://www.shirleywilliams.co.za/tag/mathe_group/) - [#media](https://www.shirleywilliams.co.za/tag/media/) - [#MediaEvent #BigEvent #Exposure_for_clients #RealTimeCoverage #MeetingAgenda #Journalists #Events #SocialMedia #PressRelease](https://www.shirleywilliams.co.za/tag/mediaevent-bigevent-exposure_for_clients-realtimecoverage-meetingagenda-journalists-events-socialmedia-pressrelease/) - [#mediamatters](https://www.shirleywilliams.co.za/tag/mediamatters/) - [#Mehran_Zarrebini](https://www.shirleywilliams.co.za/tag/mehran_zarrebini/) - [#MentalHealth](https://www.shirleywilliams.co.za/tag/mentalhealth/) - [#MerryMoments@Gateway.](https://www.shirleywilliams.co.za/tag/merrymomentsgateway/) - [#Motion&Momentum #Slow&Steady #SlowDown #MarketingStrategy](https://www.shirleywilliams.co.za/tag/motionmomentum-slowsteady-slowdown-marketingstrategy/) - [#Mpowered](https://www.shirleywilliams.co.za/tag/mpowered/) - [#OperationalCosts](https://www.shirleywilliams.co.za/tag/operationalcosts/) - [#OutOfThisWorldZA](https://www.shirleywilliams.co.za/tag/outofthisworldza/) - [#Partnerships #Businesses_are_interconnected #Social_Media #Google #Apple #Facebook #internet #Integrated_channels](https://www.shirleywilliams.co.za/tag/partnerships-businesses_are_interconnected-social_media-google-apple-facebook-internet-integrated_channels/) - [#PFE_International](https://www.shirleywilliams.co.za/tag/pfe_international/) - [#photo_opps.](https://www.shirleywilliams.co.za/tag/photo_opps/) - [#publicrelations](https://www.shirleywilliams.co.za/tag/publicrelations/) - [#recharge](https://www.shirleywilliams.co.za/tag/recharge/) - [#recycling #moulded_rubber_products #truck_tyres #Mathe_Group #Van_Dyck #export #Hammarsdale_KZN #solar_panels](https://www.shirleywilliams.co.za/tag/recycling-moulded_rubber_products-truck_tyres-mathe_group-van_dyck-export-hammarsdale_kzn-solar_panels/) - [#resilience](https://www.shirleywilliams.co.za/tag/resilience/) - [#RiverviewManor](https://www.shirleywilliams.co.za/tag/riverviewmanor/) - [#scandal #PRlessons #crisis #Partygate #Muldergate](https://www.shirleywilliams.co.za/tag/scandal-prlessons-crisis-partygate-muldergate/) - [#Serco #Business #BusinessSuccess #Truck_and_Trailer_manufacturer #Smart_Trailers #Road_Transporters #Environment #Sustainability #LowEmissions](https://www.shirleywilliams.co.za/tag/serco-business-businesssuccess-truck_and_trailer_manufacturer-smart_trailers-road_transporters-environment-sustainability-lowemissions/) - [#Serco #ClintonHolcroft #Trucks&Trailers #CustomerService #innovation](https://www.shirleywilliams.co.za/tag/serco-clintonholcroft-truckstrailers-customerservice-innovation/) - [#Serco #Imperial_Logistics_Africa #Truck_bodies #Trailers #Refrigerated_Trailer #Protec_Steel_Frostliner_trailers #Serco_offer_quality_service](https://www.shirleywilliams.co.za/tag/serco-imperial_logistics_africa-truck_bodies-trailers-refrigerated_trailer-protec_steel_frostliner_trailers-serco_offer_quality_service/) - [#Serco #Spartan #Shout-it-Now #PEPFAR](https://www.shirleywilliams.co.za/tag/serco-spartan-shout-it-now-pepfar/) - [#shirleywilliamscommunications](https://www.shirleywilliams.co.za/tag/shirleywilliamscommunications/) - [#ShirleyWilliamsCommunications #SWC #Publicity #Communications](https://www.shirleywilliams.co.za/tag/shirleywilliamscommunications-swc-publicity-communications/) - [#ShirleyWilliamsCommunications #SWC #SWCNewsletterr #FreakonomicsPodcast #GoodStory](https://www.shirleywilliams.co.za/tag/shirleywilliamscommunications-swc-swcnewsletterr-freakonomicspodcast-goodstory/) - [#SouthDurbanBasin](https://www.shirleywilliams.co.za/tag/southdurbanbasin/) - [#stacation](https://www.shirleywilliams.co.za/tag/stacation/) - [#swc](https://www.shirleywilliams.co.za/tag/swc/) - [#SWC #ShirleyWilliamsComms #2023 #NewYear #stories #different stories](https://www.shirleywilliams.co.za/tag/swc-shirleywilliamscomms-2023-newyear-stories-different-stories/) - [#take_a_break](https://www.shirleywilliams.co.za/tag/take_a_break/) - [#TargetMessage](https://www.shirleywilliams.co.za/tag/targetmessage/) - [#Thoughtonomy #GrantGavin #YourLife #ItStarts&EndsWithYou #AhappierLife #ThinkPositive](https://www.shirleywilliams.co.za/tag/thoughtonomy-grantgavin-yourlife-itstartsendswithyou-ahappierlife-thinkpositive/) - [#TL;DR](https://www.shirleywilliams.co.za/tag/tldr/) - [#Treatments.](https://www.shirleywilliams.co.za/tag/treatments/) - [#trucks. #trailers #vehicles #potholes # poor_roads #Serco #Repair_roads](https://www.shirleywilliams.co.za/tag/trucks-trailers-vehicles-potholes-poor_roads-serco-repair_roads/) - [#Truck_Tyre_Recycling](https://www.shirleywilliams.co.za/tag/truck_tyre_recycling/) - [#Unstoppable](https://www.shirleywilliams.co.za/tag/unstoppable/) - [#Van_Dyck](https://www.shirleywilliams.co.za/tag/van_dyck/) - [#VernonGossTrust](https://www.shirleywilliams.co.za/tag/vernongosstrust/) - [#VictorDaitzFoundation](https://www.shirleywilliams.co.za/tag/victordaitzfoundation/) - [#VincentPark #EasternCape #EastLondon #SACouncilofShoppingCentres #ShoppingMall #ShoppingCentre](https://www.shirleywilliams.co.za/tag/vincentpark-easterncape-eastlondon-sacouncilofshoppingcentres-shoppingmall-shoppingcentre/) - [#watersecurity](https://www.shirleywilliams.co.za/tag/watersecurity/) - [#WetSkills #flood](https://www.shirleywilliams.co.za/tag/wetskills-flood/) - [#wetskillsexperience](https://www.shirleywilliams.co.za/tag/wetskillsexperience/) - [#WillowtonGroup](https://www.shirleywilliams.co.za/tag/willowtongroup/) - [#winterattraction](https://www.shirleywilliams.co.za/tag/winterattraction/) - [#Zero2Five](https://www.shirleywilliams.co.za/tag/zero2five/) - [: #How_can_we_help_your_business #communication #Opportunity_cost #Implicit_costs #Business_decision_making #Business_quandries](https://www.shirleywilliams.co.za/tag/how_can_we_help_your_business-communication-opportunity_cost-implicit_costs-business_decision_making-business_quandries/) - [@education @school @Eastwood_Secondary_School @Willowton_Group @Storm_damage](https://www.shirleywilliams.co.za/tag/education-school-eastwood_secondary_school-willowton_group-storm_damage/) - [alcohol abuse](https://www.shirleywilliams.co.za/tag/alcohol-abuse/) - [algorithms](https://www.shirleywilliams.co.za/tag/algorithms/) - [artificial intelligence](https://www.shirleywilliams.co.za/tag/artificial-intelligence/) - [artificial turf](https://www.shirleywilliams.co.za/tag/artificial-turf/) - [award](https://www.shirleywilliams.co.za/tag/award/) - [Awards](https://www.shirleywilliams.co.za/tag/awards/) - [brick](https://www.shirleywilliams.co.za/tag/brick/) - [Bricklayers](https://www.shirleywilliams.co.za/tag/bricklayers/) - [bricks](https://www.shirleywilliams.co.za/tag/bricks/) - [Building materials](https://www.shirleywilliams.co.za/tag/building-materials/) - [business](https://www.shirleywilliams.co.za/tag/business/) - [business coaching](https://www.shirleywilliams.co.za/tag/business-coaching/) - [business influence](https://www.shirleywilliams.co.za/tag/business-influence/) - [construction](https://www.shirleywilliams.co.za/tag/construction/) - [corobrik](https://www.shirleywilliams.co.za/tag/corobrik/) - [coronavirus](https://www.shirleywilliams.co.za/tag/coronavirus/) - [corporate](https://www.shirleywilliams.co.za/tag/corporate/) - [Covid-19](https://www.shirleywilliams.co.za/tag/covid-19/) - [CSI](https://www.shirleywilliams.co.za/tag/csi/) - [curtain-sider](https://www.shirleywilliams.co.za/tag/curtain-sider/) - [data](https://www.shirleywilliams.co.za/tag/data/) - [Decor](https://www.shirleywilliams.co.za/tag/decor/) - [donation](https://www.shirleywilliams.co.za/tag/donation/) - [donations](https://www.shirleywilliams.co.za/tag/donations/) - [drug abuse](https://www.shirleywilliams.co.za/tag/drug-abuse/) - [Durban](https://www.shirleywilliams.co.za/tag/durban/) - [eco-friendly](https://www.shirleywilliams.co.za/tag/eco-friendly/) - [education](https://www.shirleywilliams.co.za/tag/education/) - [Emotional Intelligence](https://www.shirleywilliams.co.za/tag/emotional-intelligence/) - [entrepreneurs organisation](https://www.shirleywilliams.co.za/tag/entrepreneurs-organisation/) - [face brick](https://www.shirleywilliams.co.za/tag/face-brick/) - [flooring](https://www.shirleywilliams.co.za/tag/flooring/) - [Gateway Theatre of Shopping](https://www.shirleywilliams.co.za/tag/gateway-theatre-of-shopping/) - [GatewayWorld](https://www.shirleywilliams.co.za/tag/gatewayworld/) - [google search](https://www.shirleywilliams.co.za/tag/google-search/) - [How_Does_ She_ Do_It](https://www.shirleywilliams.co.za/tag/how_does_-she_-do_it/) - [Inauguration](https://www.shirleywilliams.co.za/tag/inauguration/) - [lockdown](https://www.shirleywilliams.co.za/tag/lockdown/) - [Manufacture](https://www.shirleywilliams.co.za/tag/manufacture/) - [manufacturer](https://www.shirleywilliams.co.za/tag/manufacturer/) - [marketing](https://www.shirleywilliams.co.za/tag/marketing/) - [meals](https://www.shirleywilliams.co.za/tag/meals/) - [mental health](https://www.shirleywilliams.co.za/tag/mental-health/) - [online education](https://www.shirleywilliams.co.za/tag/online-education/) - [online gaming](https://www.shirleywilliams.co.za/tag/online-gaming/) - [online learning](https://www.shirleywilliams.co.za/tag/online-learning/) - [online schooling](https://www.shirleywilliams.co.za/tag/online-schooling/) - [pasta](https://www.shirleywilliams.co.za/tag/pasta/) - [paving](https://www.shirleywilliams.co.za/tag/paving/) - [Recycle](https://www.shirleywilliams.co.za/tag/recycle/) - [rehabilitation centre](https://www.shirleywilliams.co.za/tag/rehabilitation-centre/) - [sani-booth](https://www.shirleywilliams.co.za/tag/sani-booth/) - [school](https://www.shirleywilliams.co.za/tag/school/) - [schools](https://www.shirleywilliams.co.za/tag/schools/) - [Serco](https://www.shirleywilliams.co.za/tag/serco/) - [SMME](https://www.shirleywilliams.co.za/tag/smme/) - [Softfall](https://www.shirleywilliams.co.za/tag/softfall/) - [Starz at Home](https://www.shirleywilliams.co.za/tag/starz-at-home/) - [sustainable](https://www.shirleywilliams.co.za/tag/sustainable/) - [Swales Online Academy](https://www.shirleywilliams.co.za/tag/swales-online-academy/) - [tautliner](https://www.shirleywilliams.co.za/tag/tautliner/) - [trailer bodies](https://www.shirleywilliams.co.za/tag/trailer-bodies/) - [transport](https://www.shirleywilliams.co.za/tag/transport/) - [truck and trailer](https://www.shirleywilliams.co.za/tag/truck-and-trailer/) - [truck bodies](https://www.shirleywilliams.co.za/tag/truck-bodies/) - [Trucks](https://www.shirleywilliams.co.za/tag/trucks/) - [Tyres](https://www.shirleywilliams.co.za/tag/tyres/) - [vehicles](https://www.shirleywilliams.co.za/tag/vehicles/) - 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[#MarketingBusinessDurban](https://www.shirleywilliams.co.za/tag/marketingbusinessdurban/) - [#PublicRelationsandCommunication](https://www.shirleywilliams.co.za/tag/publicrelationsandcommunication/) - [#publicity #CreatinganimPRession](https://www.shirleywilliams.co.za/tag/publicity-creatinganimpression/) - [#ISAGold](https://www.shirleywilliams.co.za/tag/isagold/) - [#GoldTrading](https://www.shirleywilliams.co.za/tag/goldtrading/) - [#SouthAfricanInvestors](https://www.shirleywilliams.co.za/tag/southafricaninvestors/) - [#AzizMoti](https://www.shirleywilliams.co.za/tag/azizmoti/) - [#VanDyckDesign&Install](https://www.shirleywilliams.co.za/tag/vandyckdesigninstall/) - [#VDDI](https://www.shirleywilliams.co.za/tag/vddi/) - [# MarkLloyd-Fox](https://www.shirleywilliams.co.za/tag/marklloyd-fox/) - [#Recycling](https://www.shirleywilliams.co.za/tag/recycling/) - [#Krugerrands](https://www.shirleywilliams.co.za/tag/krugerrands/) - [#AziaMoti](https://www.shirleywilliams.co.za/tag/aziamoti/) - [#BuildTrust](https://www.shirleywilliams.co.za/tag/buildtrust/) - [#TheWorld](https://www.shirleywilliams.co.za/tag/theworld/) - [#Vulnerability](https://www.shirleywilliams.co.za/tag/vulnerability/) - [#Consistency](https://www.shirleywilliams.co.za/tag/consistency/) - [#Connect](https://www.shirleywilliams.co.za/tag/connect/) - [#CSR](https://www.shirleywilliams.co.za/tag/csr/) - [#Change](https://www.shirleywilliams.co.za/tag/change/) - [#PurposefulCommunication](https://www.shirleywilliams.co.za/tag/purposefulcommunication/) - [#CommunicationStyle](https://www.shirleywilliams.co.za/tag/communicationstyle/) - [#TransactionalCommunication](https://www.shirleywilliams.co.za/tag/transactionalcommunication/) - [#TruckTyres recycled](https://www.shirleywilliams.co.za/tag/trucktyres-recycled/) - [#WeightOfHope](https://www.shirleywilliams.co.za/tag/weightofhope/) - [#RobinHoodFoundation.#Charity](https://www.shirleywilliams.co.za/tag/robinhoodfoundation-charity/) - [#Truck&TrailerBuilder](https://www.shirleywilliams.co.za/tag/trucktrailerbuilder/) - [#SWC. #DurbanCommunicationsAgency](https://www.shirleywilliams.co.za/tag/swc-durbancommunicationsagency/) - [#NPO.](https://www.shirleywilliams.co.za/tag/npo/) - [#TheBusiness_of_ Love_and_Growth](https://www.shirleywilliams.co.za/tag/thebusiness_of_-love_and_growth/) - [#EarlyLearningOutcomesMeasure](https://www.shirleywilliams.co.za/tag/earlylearningoutcomesmeasure/) - [# ECD](https://www.shirleywilliams.co.za/tag/ecd-2/) - [# JulikaFalconer](https://www.shirleywilliams.co.za/tag/julikafalconer-2/) - [#ThrivebyFive Index](https://www.shirleywilliams.co.za/tag/thrivebyfive-index/) ## Project Categories - [Accessories](https://www.shirleywilliams.co.za/project-cat/accessories/) - [Decor](https://www.shirleywilliams.co.za/project-cat/decor/) - [Furniture](https://www.shirleywilliams.co.za/project-cat/furniture/) - [Kitchen](https://www.shirleywilliams.co.za/project-cat/kitchen/) - [Lighting](https://www.shirleywilliams.co.za/project-cat/lighting/)